E-commerce is fast becoming such a powerful tool in global business activity that businesses that do not have an electronic representation are not expected to be as successful as those that have electronic representation. Apart from the fact that e-commerce helps in giving a company a borderless trade opportunity, it also ensures that there an easy and more accessible means of promoting one’s business and consolidating a firm competitive advantage through brand equity (quote). By and large, e-commerce also meets the innovative needs of today’s consumer, who can be said to have been more informed and complicated in trade activity than he was decades back (quote).
It is important to note that as much as e-commerce sets the tone for competitive global business activity to take place, e-commerce is only an end in itself that needs a means to success. The means or medium to undertake a successful e-commerce has been identified to be an online presence for a company (quote). This means that for a company or firm to successfully engage in e-commerce, it is important that that firm has an online presence through which it undertakes internet or electronic based transactions. There are a lot of ways in which online presence may be explained or defined, most commonly though, it involves and requires that a company will have a website that serves as a market place for the virtual consumer. Online presence may also involve a heavy use of the internet as a means of advertisement for a company through the use of the new media. Largely though, having an interactive website that serves as an online marketplace is the most ideal requirement. This research paper therefore seeks to investigate the role of online presence in e-commerce for a mobile phone shop. By this, the research will thoroughly address the issues that ought to be considered when a mobile phone