We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
Nobody downloaded yet

Case Study - Research Paper Example

Comments (0) Cite this document
Summary
Current strategy of the Google Corporation Name: Institution: Abstract: Google started as a small search company over the websites, today the company has grown to become the number one search engine by adding new features. The history of Google can be traced back to research project by Stanford University graduates that entailed developing a search engine for ranking the search results…
Download paper
GRAB THE BEST PAPER
Case Study
Read TextPreview

Extract of sample
Case Study

Much of the revenues are derived from advertising thus AdSense and AdWords are clearly designed to display advertisements which are relevant to the content included in each web page. Google has utilized an innovative advertising strategy by placing advertisements on the websites which contain the related advertisements. Current strategy of the Google Corporation Introduction The company registered $ 10.6 billion in revenues in the financial year ending 2011 which was a 24 percent increase from the previous year. AdSense sales rose by 20 percent while the number of pay per clicks increased by 39 percent. Google + product registered 130 million users while the earnings before taxes were $ 3. 4 billion. The earnings per share also increased by $ 1.71 to $ 8.75 which was 24 percent growth while the taxation costs reduced by mere 6 percent. The company has high growth potential but needs to diversify revenue streams like the pending acquisition of Motorola at $ 12.5 billion (Hill & Jones, 2012). Current Google business strategy Google success can also be attributed to its superior search technology and e-mail service which contains massive storage space that has attracted many customers from Yahoo and Hotmail. The company which started as just a smart algorithm has developed an unique business model with winning applications such as Google video, Google maps, Gmail, and Google Earth which have challenged previous market leaders such as Yahoo, Excite, and Microsoft. At inception, the mission of Google was to organize the world’s information and make it universally acceptable and useful. The company is no doubt one of the fastest growing technology companies in the world. The company has gained success by providing relevant search results and also related advertisements on each webpage (Hill & Jones, 2012). Google IS supports the business strategic activities through innovations and allowing the customers to download and edit their software. Google has differentiated its search engine by utilizing a patented PageRank system. The company consistently restructures its PageRank algorithm in order to meet the changing customer needs. Google AdWords product is specialized for the advertisers who want to reach out to a certain market segment in an efficient manner. The advertisers have the opportunity of managing volumes of online advertising accounts which an upfront payment. Google emphasizes on creativity of employees whereby employees devote a certain percentage of their time in new and innovative projects. The company has partnered with Open Handset Alliance in the development of Android mobile software which many mobile device firms use to create applications. Google Chrome OS is also another open source software and Web browser which runs in several platforms like Windows, Linux and Mac (Hill & Jones, 2012). Google has also pursued a market niche targeting strategy. The company has segmented its market in to either middle sized businesses and large corporations. The company has diversified in to the mobile device industry by establishing alliances and partnerships with other companies to develop mobile device applications that increase customer traffic to its web pages (Hill & Jones, 2012). Another current generic strategy which Google is currently utilizing is ... Read More
Cite this document
  • APA
  • MLA
  • CHICAGO
(“Case Study Research Paper Example | Topics and Well Written Essays - 1500 words”, n.d.)
Retrieved from https://studentshare.net/other/11128-case-study
(Case Study Research Paper Example | Topics and Well Written Essays - 1500 Words)
https://studentshare.net/other/11128-case-study.
“Case Study Research Paper Example | Topics and Well Written Essays - 1500 Words”, n.d. https://studentshare.net/other/11128-case-study.
  • Cited: 0 times
Comments (0)
Click to create a comment
CHECK THESE SAMPLES - THEY ALSO FIT YOUR TOPIC
Nike Case Study
Lastly, the paper provides recommendations for Nike as how they should move forward by implementing operations management tools. Jeff Ballinger’s Argument against Nike Jeff Ballinger, Director of the American Free Labor Association (AFLA), raised an argument against Nike that it pays low wages to its labor and provides poor working conditions which have negative influence on their health.
3 Pages(750 words)Research Paper
Case study
This means that any business enterprise seeks to draw as many customers as possible towards its business activities and operations. In this line, companies establish customer services to ensure that the concerns of customers are addressed from time to time in order to establish a substantial customer base.
3 Pages(750 words)Research Paper
Time Warner Case Study
While analyzing the current global market economy, it is clear that government intervention is necessary to ensure a sustainable market place. Government regulations on mergers are essential to maintain the balance of market environment since mergers between corporate giants often raise potential challenges to small-scale players and, thereby, they are eventually thrown out of the market.
4 Pages(1000 words)Research Paper
CISCO Case Study
1). Both entities are thus concerned about issuing out relief. For Cisco as a company, its major culture has been to take advantage of the market dynamics and critically study it to take advantage of it. It is for this reason that it is stated that “Cisco managed to stay ahead of its competitors with its speed and talent in adjusting changing conditions taking place in the global market” (Brennan, 2012, p.
6 Pages(1500 words)Research Paper
Case study
How can hospitals overcome challenges in supply chain management? What are the alternative solutions to this question? Health care institutions have great volumes of procurement procedures. Medical institutions survive by the supply of medical supplies in the organizations.
3 Pages(750 words)Research Paper
Case study
Human resource management (HRM) today are focused on managing cultural diversity particularly in three perspectives known as: (1) access-and legitimacy; (2) discrimination-and-fairness; and (3) integration-and-learning. In line with this,
6 Pages(1500 words)Research Paper
Case study
A faculty member who wishes to expose students to circumstances that require application of ethical principles, irrespective of distance, intends to introduce ‘Internet
2 Pages(500 words)Research Paper
Case Study
The NCLB act stipulates that all schools receiving government support must make a clear AYP (Adequate Yearly Progress) for all their students. This will ensure that students do not record a drop in their class performance. The act allows students to transfer
2 Pages(500 words)Research Paper
Case Study
The aim of the J.M. Smucker was to acquire an absolute right to manufacture and sell Uncrustables, which they claimed that they used a unique
2 Pages(500 words)Research Paper
Case study
s and sales and being replaced by a three-tied pricing mechanism, creation of new logo, redesigning stores aimed at a year attainment of 100 mini-stores at each J.C Penney (Gilbertson, Mark & Daniel 127). This never yielded any benefits but followed by immediate loss of 25%
8 Pages(2000 words)Research Paper
Let us find you another Research Paper on topic Case Study for FREE!
Contact us:
+16312120006
Contact Us Now
FREE Mobile Apps:
  • About StudentShare
  • Testimonials
  • FAQ
  • Blog
  • Free Essays
  • New Essays
  • Essays
  • The Newest Essay Topics
  • Index samples by all dates
Join us:
Contact Us