Research Assignment Table of contents Introduction 3 Thesis Statement 3 Facts Related to the CSR Activities of the Campbell Soup Company 4 Corporate Social Responsibilities Issues Faced by Campbell Soup Company 5 Nourishing Consumers 5 Nourishing Neighbors 6 Nourishing Employees 6 Nourishing Planet 6 Rules being Used by Campbell Soup Company 8 Analysis of Issues and Rules 8 Conclusion 8 Introduction The article, titled as ‘Building a Responsible and Sustainable Company: From Nuts to Soup at Campbell Soup’, published by ‘Forbes’ on June 01, 2012, describes about the fourth Corporate Social Responsibility (CSR) Report 2012 of the Campbell Soup Company…
It is worth mentioning in this regard that the company has taken several precautionary measures relating to environment by identifying and applying production processes imposing a minimum impact on the natural environment (Campbell Soup Company, “Nourishing Our Consumers, Neighbors, Employees, and Our Planet”). In order to combine the company’s efforts in attaining the predetermined objectives towards developing a sustainable environment, the company has established and divided its long term goals and targets into six basic areas which can be identified as water conservation, sustainable agriculture, carbon intensity, waste management, energy, and sustainable packaging. Thesis Statement The discussion conducted henceforth attempts to critically analyze the role of Campbell Soup Company in discharging its Corporate Social Responsibilities (CSR) with due consideration to its performance over the recent years. Facts Related to the CSR Activities of the Campbell Soup Company In relation to its CSR activities, the primary goal of the company is to reduce the use of water and Green House Gas (GHG) emissions in the process of manufacturing products, i.e. various food products. The other supporting goals include reduction of energy usage upto 35% and augmentation of energy sources up to 40% utilizing the renewable sources of energy. Furthermore, the company aims to recycle 95% of wastes generated due to its global operations thereby reducing the use of water and mitigating carbon footprints upto 20% (Campbell Soup Company, “Nourishing Our Consumers, Neighbors, Employees, and Our Planet”). As per the recent facts, Campbell’s performance during the fiscal year 2011 (i.e. from Aug 1, 20110 to July 31, 2011) and its achievements in the fiscal year 2012 can be identified as listed below: The company has been constructed on 60 acres of a solar field with 10-MW power generating capacity In its largest manufacturing site, 24000 sun tracking panels have been installed to generate at least 15 percent of the electricity needed for its operations The company’s donation to environmental control measures increased in the current fiscal year to $40 million The company has also introduced an innovative initiative titled as ‘The Way We Work’ in order to build safe and socially responsible working environment to ensure integrated results The company has also instigated school support programs by launching Campbell’s Labels for Education with an aim to generate environmental awareness amid the society The company has also declared a charitable commitment of $10 in its home town in New Jersey Corporate Social Responsibilities Issues Faced by Campbell Soup Company With due significance to Campbell’s worldwide operations, the company has been identified to witness four major issues related to its CSR activities. The issues majorly relates with nourishing consumers, neighbors or community members, employees and the planet at large. Nourishing Consumers The company plans to invest significantly towards the enhancement of innovation capabilities ...
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