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Apple Company

These include emails, banners, the company site, and social sites such as face book. The online advertisement is an effective way because it enables the Apple Company to reach may people. Additionally, online advertisements have no geographical restrictions that businesses may encounter when using other mediums (Durkin & McGowan, 2001). The company also prefers this mode of advertisements because it is target oriented. In the internet, one can find may websites that serve particular groups of people. The websites serve individuals in particular age groups and occupations. Apple advertises its products on its website, technology sites and social sites. This has given it the chance to reach the consumers who are particularly interested in procuring its goods (Durkin & McGowan, 2001). Furthermore, the use of the internet as an advertisement media has reduced the firm’s expenses. This because compared to other mediums, this mode is cost effective. When advertising through the internet, Apple only pays when its potential consumers visit its websites. Additionally, the media is very informative since consumers can get all the important information about the products. The other forms of advertisements only give brief information about the products because they are expensive. ...Show more

Summary

APPLE COMPANY Name: Instructor: Task: Date: Apple Company Types of advertising instruments Online Most companies advertise their products through various advertising instruments. Some of the advertisement instruments used by Apple entail TVs, magazines, newspapers and the internet (Crowley & Zajas, 2000)…
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