Abstract The current research aims to determine customers’ assessments of the service quality of STC’s services and their satisfaction towards these. Customer loyalty, word-of-mouth behaviours, and cultural values have also been measured through a self-administered survey questionnaire…
Moreover, it has also established low ratings in aspects such as the satisfaction of customers, how loyal customers are and consumers behaviours through word-of-mouth. Significant, positive relationships have been found between customer satisfaction and each of the aspects of service quality that were discussed above; as well as between satisfaction with service and customer loyalty; and word-of-mouth consumer behaviours with customer loyalty. There was no significant correlation found between cultural values and service quality assessments. To measure the degree to which customers uses word of mouth in line with the services provided by the Saudi Telecom Company. To analyse and examine the relationship that is present between customer satisfaction and the quality of service in Saudi Telecom Company. To analyse the relationship between the satisfaction and the loyalty of customers in Saudi Telecom Company. To analyse the relationship that has developed between word-of-mouth and customer loyalty in Saudi Telecom Company. ...
Is the loyalty of customers and their satisfaction related in Saudi Telecom Company? Are customer loyalty and word-of-mouth linked in Saudi Telecom Company? The model presented above serves as the present study’s theoretical framework. It has been influenced by the studies conducted by Parasuraman et al. (1988). Upon the formulation of the framework, the hypotheses would be tested for validity purposes (Parusaraman, Zeithamal, Berry, 1985; Newman & Benz, 1998). 8.2.1. Service Quality and Customer Satisfaction Mittal and Kamakura (2001) stated that an individual’s satisfaction is the general assessment of a performance of a particular item or service at present. The significance of the role of customers in business is emphasized by Kassim (2001) through stating that 75 percent of a firm’s budget allocated for marketing purposes should be allotted for strategies that would retain customers, as well as to build and reinforce relationships with profitable ones. Mittal and Kamakura (2001) discussed that a customer’s satisfaction towards an item, service or the company, is in accordance with the degree of relationship that will be formed between the consumer and the company, as satisfaction is tantamount to one’s predilection to repurchase (Kassim, 2001; Mittal and Kamakura, 2001). The hypotheses for the research questions above are: H1aa: A positive relationship exists between the level of customer satisfaction and tangibles in relation to the services that are provided by the Saudi Telecom Company. H1a0: There is no relationship present between tangibles in the services that Saudi Telecom Company provides and the amount of customer satisfaction. H1ba: Customer ...
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(“Marketing Essay Example | Topics and Well Written Essays - 750 words”, n.d.)
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(Marketing Essay Example | Topics and Well Written Essays - 750 Words)
“Marketing Essay Example | Topics and Well Written Essays - 750 Words”, n.d. https://studentshare.net/other/11724-marketing.
A marketing concept embraces the philosophy that good marketing strategy always has the needs and wants of the target market in mind. Marketing concepts are formed as creative approaches to the problem of how to get a product needed and desired by a group of consumers to be selected and purchased by this group.
The Marketing Teacher (2000) cited Barwell to expound on the term by indicating that “the marketing concept is a philosophy, not a system of marketing or an organizational structure. It is founded on the belief that profitable sales and satisfactory returns on investment can only be achieved by identifying, anticipating and satisfying customer needs and desires” (Marketing Teacher, par.
Hence marketing becomes one of the most crucial aspects of a business. Kotler et al (2007:7) has defined market as ‘a social and managerial process by which individuals and groups obtain what they need and want through creating and exchanging products and value with others’.
The guerilla marketing campaign of the T-Mobile company was run for five consecutive months by sponsoring near to 25 events in the local festivals, state, and county fairs. T-Mobile has very well comprehended the importance of such marketing initiatives for the company’s success by activating 5,000 new accounts at such events and organizing more than 26,000 “Mobile Makeovers” (Chipps 1).
This is because the objectives of the issues involved can have resemblance. Whether large or small, most marketers if not all, always struggle to meet customer requirements and at the same time meeting their own commercial and marketing objectives. The marketing planning process needs the harmonization of open- based decisions at the peak of the commercial level with more closely distinct actions at the bottom.
It is in this reason that the proponent of this paper tries to gather information about the basic concept of marketing and the probable impacts of internet on the dominant logic of marketing. Considering that the traditional-based marketing has