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Marketing - Essay Example

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Marketing Institution’s Name My opinion on the current health care marketing techniques and trends The current health care marketing is characterized by extensive use of billboards, television and radio adverts to promote specific areas of specialty…
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On the contrary, it was one of the private hospitals in the locality. The puzzle lies behind how they obtain their data in order to support their advertisement. This is in consideration of the fact that the economy is not doing well currently and that sales representatives can be very aggressive at times promising what they cannot deliver. I made an order for a customized procedure tray for catheterizations where one company claimed they could supply a similar pack for a considerable savings. The purchasing department was behind this persuasive decision even though more was involved. In case one could pick on a firm that is receptive to their needs in a prompt manner then it might be unwise to merely change for price. Sales agents have modified their strategies. Some use the strategy of ‘wine and dine’ among the physicians and staff with an aim of getting their products to the consumers. However, with the new regulations these strategies can no longer work. In response, the marketers become too aggressive Pauline (Norris, et al., 2004). I happen to have a friend who sells pharmaceutical products since he was compelled to change careers at 45. Besides, both of our boys play football, but on the contrary, instead of sitting down to watch my son play football in his practice, I had to listen to him narrate one of his cardiology products. Even though I could let him get into my hospital to talk to the cardiologists, this was not the right time and place. My realization was that it was not important to him because he was not familiar enough with my health concerns. He was only making an effort to give it a try. This is evidence of the fact a majority of the sales agents in health care use the pushy approach. My experience with the sales representatives is formidable where some claim they would have dropped down considering they had had enough. Nevertheless, I would reason with them on the importance of making an appointment if they were eager to talk to me. This is in consideration of the fact that deadlines are hard to meet given the constant interruptions from the sales agents. Opinion on Whether the Current Marketing Techniques Are Affecting Consumer Trends According to Frankish, Moulton and Diane (2000), marketing techniques have a significant influence on the consumer trends. In my opinion, the internet has a great role in affecting these trends. Consumers might see an advert or a new medication stating that a certain hospital may treat particular conditions better than another. Instead of literally accepting the commercial as simple truth, the consumers have the potential to conduct their research on the internet and seek opinions from their physicians. This is a clear evidence of the data on physicians’ licensure, the extreme effects and speed of success and complications. Consumers have an opportunity to establish their health conditions and determine where they can find the best facility that can treat their diseases. Let’s have a look at this scenario: My father in-law lived in Virginia. He developed esophageal cancer. He did a research over the internet on the best facilities that had the most experienced and best record with this ailment before settling on the John Hopkins Hospital in Maryland. Thereafter, he relocated to Maryland for some time to obtain treatment and every member of the family took a week off each at a time to look after him. ... Read More
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