Chrysler Brand Management Name Institution Chrysler Brand Management Introduction Brand management is the process of compelling a customer towards a product offering, through differentiating the product from other similar ones. The practice of brand management is psychological in nature, and is based on the idea of fitting a product in the life of a person, for whom it is designed…
Through, successfully implementation of this methodology, firms can win loyal customer at a reasonable rate. Brand management practice is applicable across various industries, because of its perceptive dimension (Lienert). However, the positive product or brand image could be built in a fraction of seconds, when salesperson highlights the importance and applicability of a certain product in customer’s life; but the hard part is to backup this perceived value with actual product performance. All of the major automobile companies are attempting to lower their operational costs, because of Japanese competition (Mannering and Winston). But, they are taking this challenge in a wrong direction, because Japanese are not just selling vehicles, they are giving away comfort, low maintenance and high quality. Thus, they are providing more real value to the customer that enables them to charge some extra cash. The competitors should concentrate on enhancing the value provided to the customer, in order to counteract Japanese competition. ...
In this way, the company will be able to provide incentive to facilitate sales. Another unique aspect of brand endorsement is its center of attention, which is more abstractive in nature. It emphasizes on improving the quality of life of an individual through a product, thus brand management is all about increasing consumers’ comfort through adding new and meaningful products in their life. Brand managers believe that customers do not purchase clothes; they pay for good looks, which these clothes will provide them. The above mentioned argument fits well, within the industry of cars that this paper will analyze in the coming section. Such consumers are interested in fuel consumption, convenience and elegance, thus require a travelling solution not just a car. Fait, which possesses the managerial rights of Chrysler, is planning to lower their value chain costs through streamlining their dealership network, by combining small to medium size dealers with larger ones. This strategy will help them in lowering the number of dealers; therefore their transportation costs will drop significantly. The use of centralized dealers points towards the intention of top management on gaining a price advantage. In the history, Fait attempted to introduce its products as luxurious ones. But, this decision caused its offerings to compete in a different market, in which Honda and other similar companies had established brands. Therefore, Fait failed to make a name in this segment; mainly, because of its products’ low quality. The customers consider Chrystal’s products as economical and designed for middle class; due to this market perception best cost marketing strategy will be ideal for promoting these products. ...
Cite this document
(“Brand Management Assignment Example | Topics and Well Written Essays - 1500 words”, n.d.)
Retrieved from https://studentshare.net/other/11881-brand-management
(Brand Management Assignment Example | Topics and Well Written Essays - 1500 Words)
“Brand Management Assignment Example | Topics and Well Written Essays - 1500 Words”, n.d. https://studentshare.net/other/11881-brand-management.
It deals with defining the brand, strategies to position the brand in the market and delivering the brand. Brand management can be defined as the art of creating and maintaining the brand. A brand image differentiates the brand from its competitors. It also provides a reflection of the business.
and is aiming to capitalise on the event of New Year’s resolution. At this time of the year the consumers tend to make different new resolutions and promises aiming to fulfil these resolutions and promises throughout the next year. This is good opportunity for Co operative healthy brand to promote itself and improve the overall brand image and position.
(1991). Managing brand equity: capitalizing on the value of a brand name. Simon and Schuster. 11 Glynn, M.S. (2009). Business-to-business brand management. Emerald Group Publishing. 11 Keller, K. (2008). Strategic Brand Management. Pearson Education India.
In this case, BIG is an example of an organisation that serves s a case study for analyzing the extent to which business strategy can help in the realisation of performance target. Some of the aspects likeable about the experience are the perfect reward systems that Air Asia had introduced for customers.
He aimed at providing each athlete with the most standard equipment. In 1920, he made his first shoes by employing the few available materials after World War I. Presently, the range of Adidas products stretches from apparel and footwear to accessories of every kind of a sport.
Companies having overcapacity of products gives more discounts. The manufacturer should stop the discounting rate at which they offer to the retailers. This practice may results in losing the long term profits. Kevin Clancy had
In this regard, the business must always develop a good relationship with its public as a way of enhancing its brand in the market. Sony Corporation has greatly done much in enhancing its brand in the United
Research has revealed that the rewards of customer retention have immediate and direct impacts on an organizations success. The expenses related to customer retention activities decrease over time while consequently,
3 Pages(750 words)Assignment
GOT A TRICKY QUESTION? RECEIVE AN ANSWER FROM STUDENTS LIKE YOU!
Let us find you another Assignment on topic Brand Management for FREE!