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MKTG - Essay Example

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Marketing The company which has conducted the market research study is the leading cosmetic and beauty care company of Australia. The research was conducted to investigate whether their cosmetic product would be able to penetrate in to the Chinese market through the means of distributors and direct sellers…
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MKTG

The first stage in the market study was interviewing potential consumers in the areas in China like Shanghai, Beijing, and Guangzhou. In the first stage of study the aim was to understand the packaging and pricing elements of the product. In the process also 30 retailers were interviewed exclusively to understand the way to penetrate in to the Chinese markets and to understand the way to approach the right customers in an appropriate way. The second phase of the marketing study was the analysis of the extensive information or data collected from the customers and reviewing them. The main aim of this phase was to decide whether it is right for the company to enter the Chinese market to widen their market area. It is very essential for a company in a research process to look in to the nature of their targeted market, the customer buying behavior and product demand .Finally, results of the interview would allow the company to decide whether they should enter Chinese market or not to boost up their sales. Please refer to this site to find the web page with information on marketing study. http://www.cmrconsulting.com.cn/services/casestudies/cosmeticscase.html ... Read More
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