YOUR NAME HERE YOUR COURSE HERE YOUR TUTOR HERE DATE HERE Pizza Hut: Target Market and CRM Pizza Hut market segmentation approaches that are the most relevant are segmentation through psychographics, in terms of identifying with lifestyle characteristics. Additionally, segmentation by household type is appropriate…
Pizza Hut is priced much higher due to its quality focus and satisfies this market over lower-income customers. Secondly, Pizza Hut is well-known for its family-focused in-house dining capabilities that appeal to large groups in the nuclear family structure (Huynh, 4). This is a unique characteristic of Pizza Hut over competition that appeals to families looking for quality meals for dine-in purposes. Pizza Hut is widely dispersed geographically across the world, therefore geographic segmentation or demographics are not very effective. The following is a positioning strategy for Pizza Hut using psychographic elements: Pizza Hut pizzas are positioned under price/quality dimensions. An appropriate slogan for the products might be Pizza Hut: Incredible ingredients for a more luxurious pizza experience for the discriminating client. Forget the other guys and tap into high quality at Pizza Hut. ...
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Customer Relationship Management Abstract In the today’s era of technological, scientific, and industrial boom, organizations are now surging ahead and transmitting its data about their customers, sales activities, marketing techniques, and other practices from manual to automated systems that integrate and interlink the inter-departmental processes with each other on a single platform.
“Brand loyalty is a reciprocal relationship that begins with the business” (Disneyinstitutechollateral). It is the responsibility of the managerial staff and the employees of 360UP to demonstrate loyalty to its customers by offering great service, low prices, and value in every food purchase.
This has forced companies to try and evolve their operations and how they interact with their customers so as for these companies to be able to survive in this fast changing environment. The changes taking place in the various companies have not been limited to only a single aspect of the business operations and companies are now adopting various changes that have seen them generally changing every aspect of their operations as opposed to changing only a single aspect of their operations.
In this perspective, many companies are facing the dilemma of how to conduct their business. Discarding traditional marketing strategies entirely will be almost impossible as it has been used for ages. However, the organisations are also in dire need of new strategies, not only to increase growth but also to maintain relationship with its customers.
This section presents the strategic framework of CRM that shall be applied to the case of Sony Corporation later in this paper.
The most common understanding of Customer Relationship Management (CRM) that it comprises of technology based customer related solutions like the sales force & customer service automation system.
This paper purports to review how relationship management is an effective means of achieving business objectives; to examine all the aspects of relationship management such as loyalty, trust and building a long-term relationship with the customers by looking into what satisfies the customers; to analyze the effective of relations management through various analysis methods.
Rock Foundations seeks to develop an efficient customer care personnel that is informed of trends in the housing industry such as prices, designs, locations, and the involved legal environment. This aims at readily availing services for customers’ and potential customers’ utility. It also intends to use price as its brand marketing strategy.
nd it is important for an organization to have a customer relationship management system as it helps in managing the interaction between the firm and its clients whether it is sales or related to services the firm provides. The customer management system plays a crucial role in
The author states that factors that influence customer expectations are the personal needs of a customer which can be physical, social, psychological, functional needs and secondly the lasting service intensifiers which means the individual is subjected to high awareness to the service or a product which leads to high expectation.
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