Japanese Famous Product - Essay Example

Japanese Famous Product As the globes fourth-largest buyer of U.S. products and the globes third-largest financial system, Japan is market, which must be regarded by all U.S. exporters (U.S. Commercial Service 2). Sony Corporation is among the nations and the worlds largest company. The firms diversified business is mainly centered on electronics, entertainment, games and financial services sectors. Sony is one of the worlds leading manufacturers of electronic products for professional markets and consumers and ranks 87th on the list of Global Fortune 500.

According to U.S. Commercial Service (2), Sony uses reputable, well-linked distributors and agents in the U.S. who make it easier for them to build business contacts in many ways such as personal visits. These top executives also put in effort the learn English, which is considered as the global business lingua franca. Those who find a problem to communicate in English travel with an interpreter, who knows how to engage the investors and clients (U.S. Commercial Service 2). The Japan’s Government latest easy-money fiscal regulations have had a huge effect thus as from mid-2013 – the Dollar and Yen exchange rate as of late April, 2014 is roughly 101 -- and might continue to have a declining result on the yen (U.S. Commercial Service 2).

This makes easier for Sony products to be purchased by Americans and the influence goes out worldwide. Another factor that comes into play is the international relations created between Japan and the United States. The two nations have been building positive relations from a while back, which has resulted to easier trade patterns between the two nations, which Sony takes advantage of (Gershon 108). Japan has been a long endorser of building positive foreign relations with countries that they benefit from each other and the United States that is why U.S. ranks so highly on the list of Japan importers.

Video games top the Japanese electronic market, something the Sony among other competitors deal with, but Sony falls number one with their PlayStation franchise (Gershon 109). This has helped it cover over 50% of the worldwide market. Plus the offer Sony gives when purchasing the video games, for instance memory cards, headsets among other things are significant marketing strategies that have uplifted the company (Gershon 110). Almost every child in the United States and also in Japan owns a video game console and most of these consoles are from Sony, which creates a positive brand image from them.

Sony targets a wide variety of markets, but it mainly deals with entertainment issues. For its video games to its music production to its film product to television and radio production. Basically, Sony today produces almost very gadget in the media industry (Euromonitor International 40). The is what has set them apart as giants in the electronics industry. Their clients vary from children to grownups depending on how you want to use the electronic gadget or service (Gershon 115). For instance, PlayStations are specifically targeted for teenagers and children.

Finally, the trade regulations between Japan and the United States make it easier for Sony to trade between the two nations (Euromonitor International 40). The U.S. Government lift some of the laws that restricted trade between them and some of the Asian states, which had made easier to trade in Japan. Works Cited Euromonitor International. Consumer Electronics in Japan. N.p, 2013. Web. Gershon, Richard A. "The Sony Corporation: A Case Study in Transnational Media Management." The International Journal on Media Management 4.2 (2010): 105-117. Print. U.S. Commercial Service.

Doing Business in Japan: 2014 Country Commercial Guide for U.S. Companies. N.p, 2014. Web.