Management and the Cultural Industries Customer Name Tutor Name 18 April 2012 Contents Contents 1 Introduction 3 Features of music industry 3 Diversity 3 Use of rhythms 3 Practical 4 Variety of compositional structures 4 Reality of work in music cultural industry 4 Challenges facing music industry 6 Death of music album 6 Taxes 6 Revenue source 7 True fans of music 7 No business model 8 People taking music as a service not as a product 9 Conclusion 9 References 10 Introduction Music is artistically combining keys to produce a certain form of beauty, unity as well as expressing emotion…
Music industry has as well attracted many followers and new artists are coming up every now and then hoping to make a living out of it. Features of music industry Diversity Music is one industry that has attracted people from all walks of life. No one is taken to be an alien in music since it incorporates all and inspires all regardless of gender, race, tribe or even age. It is so diverse that anyone can choose what they want to listen to (Abraham, 1974, p.292). It is not limited to only one theme but is diversified to accommodate all people so that everyone feels accommodated in this industry. Use of rhythms Any song produced is characterised by a certain way of presenting the lyrics to the audience. This way matters a lot since some musicians may sing off key and thus their music may not sell much. It is the organization of the beats and singing in a rhythmical way that makes all the difference. One can’t just present a song in any way and expect to change the audience. One rule should be: ‘present with audience in mind’. Practical Music is so applicable in our day to day lives and affects the way we lead our lives day in day out. One can identify with a certain song and be positively influenced maybe to stop a certain bad habit. Music is not a past tense event but one we live with thus assists in making our lives better if well applied where possible. Variety of compositional structures Music has several structures of composition since it could be solo or choir depending on the preference of the artist. Passages of homophonic chords could also be applied to make it livelier. This is could have a harmonic accompaniment which could be applied at the introduction, dynamic build up, and others at the climax (Dahlhaus, 1991, p.260). Reality of work in music cultural industry Music industry has grown pretty fast in this century as compared to how it was few decades ago. Much improvement has been made to ensure that this industry competes well with other industries. Players have been sensitised on how to ensure that their music is marketable and can reach many people and help them in various issues of life other than entertaining them. Players ought to concentrate very well to make sure that they are not carried away by fame and forget that music is self-employment and earns a living to them who take with the seriousness it deserves. Taking music as work is one character that will greatly assist the artists and make them realise that it needs to be taken seriously. It calls for one to work very hard and avoid many interruptions to concentrate with it. It could even land one to other side jobs such as master of ceremony in other events if taken seriously and accorded maximum concentration and dedication. In normal business life, working with dedication is suicidal to one’s business as well as life. It is imperative that business people learn to work hard just as music industry players do. Thus, a business person and one who works in the music industry get connected in that both have to work hard to their level best to ensure that they get maximum ...
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