E-Marketing Table of Contents Executive Summary 3 Introduction 4 E-Marketing vs. Traditional Communication 4 6 E-Marketing Communication tools for Amazon 6 Diffusion and Adoption Process of Amazon Kindle E-Reader 9 Conclusion 14 References 15 Bibliography 16 Executive Summary Marketing has always been a part of business in many different forms…
It now offers more effective and efficient ways for communicating the messages of the company to the consumers. The report will highlight on the difference between the traditional marketing communication and the E-marketing communication. The report will also highlight marketing tools which are presently being used in amazon.com. Apart from that the assignment will also try to explain on how amazon.com can utilize the diffusion adoption process in the context with its newly released Amazon kindle reader. And at the end the report will try to put some of the benefits of using viral email, interactive advertisement campaigns and E CRM. The key findings of the project are that amazon.com makes use of different kinds of marketing tools for its promotional purposes and increasing the customer experiences. Introduction Amazon.com Inc. is a global electronic commerce company which facilitates online buying of different kinds of products. The company was founded in the year 1994 and is headquartered at Seattle, Washington, United States of America (Amazon, n.d.). Amazon.com is considered as the biggest online retailer of the planet. The company started its venture as an online book store but later diversified into other business lines. The company serves the customers via its retail websites and mainly focuses on the price and expediency. Apart from being a platform of online buying for the customers it also provides them with the opportunity to sell the product. One of the noticeable aspects is that the company has offered separate retail websites for countries like United Kingdom, United States, France, Germany and Italy among others. This course of action has been mainly undertaken to offer better customer experiences. Recently amazon.com has started developing Kindle e-reader which is gadget used for reading online e-books. The company also offers other services such as various promotional and marketing agreements like co-branded cash cards and different kind of online advertisements (Yahoo finance, n.d.). E-Marketing vs. Traditional Communication Slowly and steadily many companies started to incorporate the use of modern marketing techniques in order to get the best out of it. One of the most significant ways of marketing communication came forward with E-marketing. Buzzwords such as digital marketing, online marketing and internet marketing are considered as synonymous with E-marketing (Pannu & Tomar, 2010, p.118). In simple words E-marketing or electronic marketing is the application of the principles of marketing and techniques of marketing within the electronic media and to be more specific by making use of internet. Internet marketing or E-marketing includes both direct as well as indirect marketing and a set of different technologies for making effective connection and communication to the customers. The growing importance of E marketing is the reason for its high return on investment from the traditional marketing. The benefits of E- marketing includes its reach to the mass customers, scope of offering a range of products and services, interactivity or interaction, provides immediate effect and targeting different group of customers across the national boundaries of the business. Amazon.com is a company which is based only on E- marketing, and makes use of different kinds of marketing tools to promote its product. The company also feels that their most ...
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(E-MARKETING Essay Example | Topics and Well Written Essays - 2000 Words)
“E-MARKETING Essay Example | Topics and Well Written Essays - 2000 Words”, n.d. https://studentshare.net/other/9780-e-marketing.
E-marketing is one of the methods that gained considerable attention in the business world. This is attributed to the fact that it functions than the conventional marketing methods. Despite its success in the business world, it has been faced with a number of challenges that need considerable attention.
Therefore, many business organizations have taken advantage of the cheap found resources on the internet in order to sell their products at half the price and reach out to a much larger consumer base, all over the world, by selling their products online. This kind of marketing, where products are bought and sold on the internet, or online, is known as e-marketing.1 Moreover, what makes e-marketing better is that it does not only include buying and selling through websites but also through personal aspects like e-mails and other forms of wireless media.
E-marketing is not a different subject altogether. It is built on existing marketing theories. It only incorporates the emerging body of e-business, e-commerce, and e-marketing in the light of the difference between the internet and other Medias.The innovation in technology and the ways in which we interact with them has changed dramatically.
In order to make a quick market coverage and reach the online, the company will use E-marketing as its main marketing strategy. 2.0 Executive summary The purpose of this E-marketing business plan is to outline the E-marketing objectives, the target and segmentation of the brand to be launched, the product, its pricing, purchase processes, delivery and promotions.
For households with Internet access, the web is now the first port-of-call for finding information to select or buy the best deal. Online marketing has been introduced in which internet is utilized to conduct affairs on sales. The term online marketing is a broad concept which covers and oftentimes simultaneously referred to as direct or e-marketing or even online shopping.
Usually, the company ships the items ordered but now they have decided to make them available through the internet only and not exactly ship some of their items. They have taken a slow and steady wins the race approach to enter the market because the idea is new and has a
The reason why online prices are on the higher scale is because these take into perspective the competitive billing and how the rivals are portraying themselves in a general fashion. The factor that plays a huge role in deciding whether or not price should be the main
ws for a good enough understanding of how well these brands and companies can make use of the Internet and thus bring in the much needed value and mileage.
The advantages of making use of the Internet are many since the audience gets to know about the marketed entities very
Pay Pal is a convenient method for receiving payments from customers for purchases made online, as well as for the transfer of funds. Its advantages and disadvantages are given with the major advantage being its ease of use and low cost while arbitrary locking of accounts is the main disadvantage.
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