We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
Nobody downloaded yet

International marketing - Essay Example

Comments (0) Cite this document
1. Critically discuss, using appropriate examples, the variety of segmentation options available to the international marketer. Segmentation Options Available to an International Marketer Before tapping into an international market, a marketer has numerous ways to select, target and cater its potential group of customers…
Download paper
International marketing
Read TextPreview

Extract of sample
International marketing

In today’s environment, a lot of segmentation has been done in every industry and for every product (Segmentation strategy, n.d.). Examples of the two major industries that are textile industry and hair care industry are discussed in subsequent paragraphs in order to provide insights about segmentation options. Since the needs and wants of customers are getting more customized and particular, therefore after the broader markets are defined, marketers go for further segmentation especially when they are addressing internal markets. These additional segmentations are called as Segmentation Options for instance if a company deals in hair care products, then the market which it selects to cater can depend upon several options. The segmentation option available to an international marketer can include different problems of hair. Therefore, it can address the needs of customers related to hair fall, dandruff, damaged hair, dry and dull hair etc. Apart from focusing on the hair problems, other segmentation option includes type of products to be delivered. They can include hair shampoo, hair conditioner, hair gel, hair spray, hair mask, hair color, hair oil etc. These will be considered as segmentation options available to international marketer through which it can enter a new market. ...
Apart from the type of product, other segmentation options include manner of usage. Manner of usage is more inclined toward the events where the products can be used for instance clothes can be further categorized as bridal wear, party wear, office wear etc. In linens, marketer has to decide which products to prepare. Options include bed sheets, bed covers, curtains, pillow cover cushions etc. Nature of fabric comprises of the material that will be required for each individual product. 2. Discuss, giving examples, how an organization can determine the appropriateness of an international market. Explain what issues in gathering information may be experienced.  Appropriateness of Marketing Internationally Nowadays, concern of appropriateness is always in center of the minds of international marketers. That’s what brings an epic recession to the widely known brands of the world. Numbers of products get obsolete due to their inappropriateness in the market. The brands which are best positioned nowadays are the one which are relevant, necessary, wholesome as well as caring and nurturing. In the world of brands, marketers are facing an emotional recession that is causing the decline in the norms of acceptable brands. International marketing requires being very relevant and appropriate otherwise the products will become disasters. An example of inappropriate product includes McPizza which was introduced by McDonalds in mid-nineties. McDonalds spent a large amount on expensive ovens and drive through windows that were not required at all. The Pizza market was already so much saturated that Americans gradually abandoned and finally forgot if any pizza was introduced by McDonalds. The ... Read More
Cite this document
  • APA
  • MLA
(“International marketing Essay Example | Topics and Well Written Essays - 750 words”, n.d.)
Retrieved from https://studentshare.net/other/9837-international-marketing
(International Marketing Essay Example | Topics and Well Written Essays - 750 Words)
“International Marketing Essay Example | Topics and Well Written Essays - 750 Words”, n.d. https://studentshare.net/other/9837-international-marketing.
  • Cited: 0 times
Comments (0)
Click to create a comment
International Marketing
Companies save a lot by not up-selling at the opportune moments during in-bound calling since out-bound calling these days is considered to be invasive and eventually disastrous to the customer association. There is a benefit that arises from a quality outsourced customer care and that is the capacity to produce relatively higher retention rates.
4 Pages(1000 words)Essay
International marketing
Mulberry depicts a British lifestyle brand that produces pilferer bags made of leather, binocular bags and dispatch bags. It provides products of a variety of range including women’s wear, menswear and footwear. The company has got it name in the London Stock Exchange by the name of MUL.
12 Pages(3000 words)Essay
International Marketing
It is a strategy that applies techniques in use in the home country to other countries abroad. International marketing ensures diversification of markets, market growth and economies of scale for companies that involve themselves in this kind of marketing.
12 Pages(3000 words)Essay
International marketing
signment paper is based on international marketing. The objective of the assignment is to bring to light the role of Information Technology in international marketing; discuss the scope of information systems in international marketing activities; emphasise how the adoption and integration of IT has revolutionised the international marketing environment for marketing managers and businesses.
14 Pages(3500 words)Essay
International marketing
At the heart of international strategy lies selection of foreign market and the entry models which are appropriate for the desired market (Ellis, 2010, p.450). A comprehensive and exhaustive analysis of the market plus the entry mechanisms are essential for any firms planning to venture into foreign market if the corporation would want to remain in operation and break-even.
4 Pages(1000 words)Essay
International Marketing
As Solomon (1994) noted, going international presents an opportunity for a company to increase profitability and diversify risk. As the international marketing manager of Highland Spring ltd,
12 Pages(3000 words)Essay
International Marketing
Still, there is a possibility of containing the grey market, through the implementation of both formal and informal process to the
4 Pages(1000 words)Essay
International Marketing
Whatever the product or service offered by the manufacturer or service provider can reach the consumers only through effective marketing techniques. Globalization has opened the doors widely open for business community as they can market
14 Pages(3500 words)Essay
International Marketing
It has been found that almost 48% of eBay’s total profit comes from the international business. eBay has always developed a proper plan before entering into any international market. In 2006 the company decided to enter in China through joint venture or
2 Pages(500 words)Essay
International marketing
There are various reasons for business selling beyond its domestic borders. The geographical size of the country determines the size of the market. After the domestic market gets saturated, a businessman has to think beyond the national borders. At times
5 Pages(1250 words)Essay
Let us find you another Essay on topic International marketing for FREE!
Contact us:
Contact Us Now
FREE Mobile Apps:
  • About StudentShare
  • Testimonials
  • FAQ
  • Blog
  • Free Essays
  • New Essays
  • Essays
  • The Newest Essay Topics
  • Index samples by all dates
Join us:
Contact Us