Science communication programmes and activities have a very important role to play for developing a scientifically informed and attitudinally rational society. Sustained science communication efforts play a key role in enhancing level of public understanding of science and thus empowering them with useful knowledge. This can be done by way of interpretation of scientific knowledge and scientific concepts to the public through different mass media - print, broadcast, folk, interactive or digital. One such initiative on the web is http://whyfiles.org.
The message may comprise of written words, spoken words, body language signs, icons or symbols. Sometimes, Noise may get embedded with the message, if the channel is not robust and reliable. A noisy message in turn may not communicate the intended thoughts to the receiver. Therefore great emphasis is laid on the medium as well, as Marshall McLuhan's famous saying goes, 'the medium is the message'.
The mission statement of 'why files' says: "The mission of The Why Files is to explore the science, math and technology behind the news of the day, and to present those topics in a clear, accessible and accurate manner. ...Show more