Readability and Word Length

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Pages 14 (3514 words)
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In today's computer-age where anything and everything relies on the Internet and its related media, we can easily say that the reader-ship of different newspapers/magazines has come down to a significant extent. Hence, it has been a challenge for different newspapers/magazines around the world to sustain in the competition and in order to do that, come out with innovative ways of improving readability of their periodicals from time to time.


In traditional typography, text is composed to create a readable, coherent, and visually satisfying whole that works invisibly, without the awareness of the reader. Even distribution with a minimum of distractions and anomalies are aimed at producing clarity and transparency. It can be easily guessed that Readability is the motivating factor towards better typography and hence, better organization of the words to enable clarity. Choice of font and size is perhaps the primary aspect of text typography. Editorial, educational, religious, scientific, spiritual and commercial writings all have differing characteristics and requirements. For historic material, established text typefaces are frequently chosen according to a scheme of historical genres acquired by a long process of accretion, with considerable overlap between historical periods. The text layout, tone or colour of set matter interplay the text with white spaces of the page and other graphic elements.
Size also plays a significant role in the presentation style of the given matter. Headlines are always represented with greater size, depending on the importance of the news. This decision of what size should be used should be taken carefully after deciding the importance of the news. ...
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