It is a common Marxist belief that the economic structure has an effect on the social structure, but while this may be the case, there is also an emphasis that social structure also has an effect on the economic structure. Thus, there exists a vital relationship between the social ideas, class relations, the forces of production as well as those institutions that are not involved with the economy yet play a crucial role in the day-to-day running of the life of the society. The fact that Marxists are all in accord that social class has a direct effect on the economy is fundamental because it shows how societies develop within their own contexts. For critical Marxists, it is crucial to not the importance of power in any society because it is often derivative of the relations between the various classes within it. Therefore, because the capitalists control all the capital in their societies, they are able to do what they want to their workers; so that they can hire, fire, and exploit them as much as they wish without any serious consequences to themselves. In this context, capitalists are the economic power within the society, and a s a consequence of being able to control the economy, they also have political power which they use to protect their own interests. The political power of capitalists is defined by Marxists as being in their ability to spend large amounts of money on election campaigns; a fact which not only enable them to gain leverage against other less economically powerful individuals, but also to sustain their dominance of the economy (Morrison, 2006). This is often done through their passing of legislation and policies, which are favourable to their businesses, creating an environment that is conducive to making them wealthier and retain the status quo. According to the Marxists, it is often the ability of the capitalists to control the media that enables them to control the way the society thinks and operates. It is their ability to control the thoughts of the public through entertainment that enables them to ensure that the masses accept the status quo and do not challenge it. The Marxist theory tends to emphasize the role of mass media in the reproduction of the status quo and it further suggests that a direct link exists between economic ownership and the dissemination of messages that affirm the legitimacy and the value of a class society. These philosophers gave emphasis to the ideological effects of media in the interests of a ruling class, in replicating the fundamentally unfair connections and exploitation, and in making legitimate the ascendancy of capitalism and the subjugation of the working class (Dugger & Sherman, 1994). According to Marxists, the media institution must be considered a part of the economic system with close links to the political system. The consequence of this can be seen through the reduction of independent media sources, the concentration of the news on large markets, the avoidance of risks by media houses, and the reduction of investment in less profitable media tasks such as investigative reporting and
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