It is a fact that many politicians and businesses have come to embrace the internet in order to enhance their images to the public. This has ensured that internet has become a place where political forums can be run. Politicians use internet for their campaigns because it has many users and these people are able to easily access the message which the politicians are trying to pass across (Levin 2002, p.80). The need to go to political rallies has been nullified by the development of internet and this has ensured that people prefer staying at home during campaign periods. Furthermore, because of the great amount of information it contains concerning diverse issues in society, the internet has ensured that individuals have a clearer perception of the political issues that are being discussed by the politicians (Dassbach 1999, p.339). Therefore, internet has become a medium for political discussions among people in the comfort of their homes. The everyday experiences that can be found in the news are now discussed in the various forums that are available on the internet, and because of this, individuals have now become more politically aware than those in previous generations. Businesses on the other hand are using internet not only for the purpose of advertising their products but also for transactions between them and their customers. The internet has become a medium for individuals to learn more concerning products and if they like the products, then they are able to make purchases online....
Therefore, internet has become a medium for political discussions among people in the comfort of their homes. The everyday experiences that can be found in the news are now discussed in the various forums that are available on the internet, and because of this, individuals have now become more politically aware than those in previous generations. Businesses on the other hand are using internet not only for the purpose of advertising their products but also for transactions between them and their customers (November 2009, p.640). The internet has become a medium for individuals to learn more concerning products and if they like the products, then they are able to make purchases online (Cagliano et al 2003, p.1143). This has ensured that individuals do not have to go directly to stores to make a study of products before buying them. In fact, one would go as far as to say that the internet has taken over the role of mediator between individuals and the outside world since more and more transactions are being conducted through it (Jaruwachirathanakul and Fink 2005, p.295). One of the greatest developments in the past decade on internet has been the creation and expansion of social networking all over the world. Social networking sites have, over the past decade, developed on the internet and these have come to have an immense influence on the lives of the people who subscribe to them. These networks have become so influential that quite a large number of people globally use them, especially the younger generations. It is not uncommon to find individuals being available on their respective social networks, for example Facebook, for a whole day. Even children, who would in previous years have
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