It has prejudiced wars, slavery, the formation of nations, and legal codes. Racism has penetrated every aspect of American society and shows no sign of lessening.
As world is globalizing and the communication in a global village is not a piece of cake. You have a neighbor who speak different language and has different size and values. According to Dean C. Barnlund, technology has transformed the world and these technological advances resulted in a greater exchange of people between nations, more frequent contact with other cultures, have made it necessary to learn to coexist with people different from us. Racism can be a hurdle in communication. One has to put racism factor aside and then have to talk by keeping in mind that the audience has many different minds so the need is to develop cultural attitudes. Barnlund believes that there are certain rules to survive in global village and that is to identify the norms that govern face-to-face relations, to identify 'the rule books of meaning' that distinguish one culture from another, to understand how other cultures perceive the world, to know the assumptions and values that are the foundation of these perceptions and to gain access to the worldview and the communication style of other cultures.
He further says that successful communication depends on "understanding" and understanding depends on the degree of similarity of perceptual orientations, ...Show more