Yorkshire Coast Radio.

Case Study
Pages 16 (4016 words)
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The Station has been in operation since 1993 and now uses three frequencies. It is followed or patronised by the young and old because of its unique kind of programming, mixing folk music, popular and other musicals, with live shows and commentaries.


The website of Yorkshire Coast Radio practices transparency, giving the general public a bird's eye view of the Station, its operations, the owners, the programming, the advertisers, and the listening public.

The initial efforts for our study of Yorkshire Coast Radio were done on literature review and gathering valuable information regarding the station. Primary research followed after a careful deliberation of all the data, and after evaluation of what to research further or survey about from the listening public of Yorkshire Coast Radio.

Yorkshire Coast Radio is part of The Local Radio Company which owns 28 stations within the UK. The Local Radio Company is a media group, the registered owner of Yorkshire Coast Radio. The Station broadcasts 24 hours a day from studios in Scarborough, Bridlington and Whitby.

There has been no known study conducted yet to determine of programmes of Yorkshire Coast Radio in the listening public, or whether the Station has more radio following than other FM stations. Therefore, there was a need to understand how the listening public regard the station, compared to other FM stations. ...
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