His article, therefore, was published to analyze and examine the empirical and logical adequacy f the hegemony of the media as an explanation of dominance of ideologies.
The authors analyzed recent studies and found that some researchers have uncritically adopted or believed in the thesis of the dominant ideology of the hegemony of the media to the surveys of TV news, and, as a result, have overlooked outcomes that challenge their claims about a number of aspects. These aspects include the ideology and socialization of journalists, whether TV news further the quo status, and the extent and nature of coverage of international news. The authors argue that, despite the limitations, the concept of hegemony of the media, efforts should continuously develop a theoretical perspective that is empirically sound for locating the process of news in a broader societal background.
The article, though significant in its findings, has a number of limitations. For example, the article does not conduct its own surveys; it solely depends on the conclusions made by other studies. This limitation can be critical in determining the accuracy of a survey.
Throughout the paper, the author of the article has continuously given reasons and evidence that indicate that television and TV news play dominant roles in the creation and establishment of ideologies in the minds of individuals in a society. For example, it was indicated in the paper that television plays an incredibly essential role in shaping and creating the ideas and philosophies society has about color and race, and especially in children through messages and images shown and broadcasted in the TV. Professionals argue that it is these images and messages imposed on children that nurture and grow to result to social segregation based on color and race. As much as the mass media has been celebrated for being able to bring key trends in the world closer to families at home, professionals have argue that