Framing in New Social Movements

Undergraduate
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Sociology
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Societal changes are brought about by efforts by specific group of individuals who sense an inconsistency in the codes and conduct of certain societal institutions. The urge to implement a change in attitude gives rise to the formation of several social movements. The formation…

Introduction

vement is a form of association or forum created by individuals in the society to confront certain social issues and propose new ways by which changes could be effected to correct those issues. A platform gives the citizens the inner power that they could challenge authorities (Burns and Will, 1988, 102). Several societal movements had emerged in the past, most of which came to be because of discrimination of the black race in the post-industrial revolution society in European and American continents.
Movements had been analysed by scholars as a means of involvement by individuals in the society in the political affairs different from the institutional means. Groups such as the Black Civil Rights Movements (BCRM), Anti-Vietnam War Movement, and several liberation movements emerged. It should be noted that, the purpose of such movements are limited to issues within their sphere of interest and not a nation-wide issue. Social movements in the past had been a tool whereby individuals check the excesses of the powerful elite (political class) who oppose the demands and aspiration of the masses. Recent conceptualisation of social movement had been done with respect to the type of movement that existed within their cultural context.
Social movements are conceived as a product of the post-industrial society in the advanced countries of the world. Rapid industrialisation, commercialisation, technological innovations, and democratisation of the political scene had made it possible for people to advance their course outside the traditional institutions. Social movements could be defined as the continuum of inventive group behaviour, as the result of a structured band whose conflicting end is characterised by riot and mob. The use of the structure in the definition symbolises the level of cohesion and organization amongst the different members in a movement. Although, there are conflicting views on the mode of operations of some social movements, while some believe that ...
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