For example, American culture given a close look refers to assertiveness, optimism, boldness, a sense of enterprise and solid handshake among others (Brown, 1990). On the other hand, the Japanese culture mentioned drives into the mind their sense of stoicism, politeness, reserve, their polite habit of bowing down to greet one another and in short their relentless effort to pursue a group concept or harmony. All the characteristics of each of the societies as mentioned only shows a glimpse of what each society is made up of in form of cultural values and concepts. The two societies are distant apart in form of their cultures and beliefs, while the Americans are strong of individualism; the Japanese emphasize on utilitarianism.
The concepts of individuality and utilitarianism are farfetched base on far apart bases and cultural settings. Individualism in the American context has both its brighter sides and the darker sides and the same applies to the utilitarianism in the Japanese setting. There is no sure way of saying that in the modern society any given state is capable of either being a pure individualistic nation or a pure utilitarian state. The whole world irrespective of the dominating ideology still needs the others most so in this global village. Therefore, a compromise of the conflicting aspect of the extreme ideologies must be ironed for the overall development of the human race.
The arguments for and against the concepts of individualism and utilitarianism will never end. The argument that utilitarianism would derive the greatest pleasure and bring full life into a large or the greatest number and that this concept should be the ultimate goal of human beings is sharply disregarded by the proponents of individualism.