Through the use of interviews the researcher has the golden opportunity of pursuing in-depth information on the topic of interest as he is directly engaging with participants either through telephone or one on one conversation. As search interview can also be used as a follow-up to further investigate responses by some participants obtained through questionnaires. The interaction between the researcher and participant is more personalized and the researcher can tailor questions in a manner that allows the participants share as much information as possible. He can probe for finer details by asking follow up questions based on responses received. Interview method is also makes the respondents work of explaining easier especially in events where the kind of information sought requires impressions and options. Therefore with well trained interviewers, properly planed and well timed interviews a lot of information can be obtained on the topic of research.
In conclusion therefore through the use of interviews which may be face to face or over the telephone researchers are able to obtain in-depth information about the research topic. Direct engagement with respondents allows for research to probe as much as possible, tailor their interviews in manners that allow respondents share a lot and obtain information in terms of both facts and meanings for concepts. Through personalized engagements researchers can understand the real experiences of respondents and make accurate