This research will begin with the statement that Barbie dolls are the most famous dolls around the world and are considered as the queens of the doll galaxy. The dolls are a dream of every little girl around the world. Adorned with beautiful clothes and attractive features the dolls are an example of perfect yet plastic femininity. Mattel introduced the first Barbie doll at the American Toy Fair in New York in 1959 and the debutant doll was named after Barbara, the daughter of Ruth Handler. The story of Barbie is one of the most amazing success stories in the history of children’s toys. Barbie is not just a fabulous doll but also a touchstone of cultural politics. The doll was first introduced for adults as a fashion model but later it was introduced as a toy for teenage girls. During the first year, the fresh faced 11 ½ inch doll dressed in a black and white striped swimsuit with her hair tied in a ponytail became so popular that more than 350 dolls were sold. Barbie is available in 150 countries and since its introduction in 1959, more than 1 billion Barbie dolls have been sold. The doll was first introduced as a fashion doll for teenagers but its popularity, over the last five decades, enticed the manufacturers to let the doll enjoy an endless and varied path of fashion and profession. The doll is the dream of every little girl and has adopted every character from an astronaut to a paleontologist and even a presidential candidate. (Verbeten, 2011). Barbie is made of various components and the central theme behind the varied paths adorned by Barbie depicts the fact that women have choices and it depends only on how determined one is to achieve the opted choice. With little girls, the dolls became an instant hit because it provided them with an opportunity to become almost anything they desire to.
The doll has become woven into the fabric of our society which is primarily the most important underlying reason for its continued success. The deep rooted popularity of the doll is evident by the fact that it occupied a place in the official “American Time Capsule” when the United States of America celebrated its Bicentennial in the year 1976. At the time Barbie was launched, America was reaping the benefits of post war economy which inevitably fueled the sales of the little entertainment dolls. Teenage girls across America were mesmerized with the beauty of Barbie. Barbie dresses are separately available for little girls to adorn their dolls with. The dolls provided teenage girls with an opportunity to play with a three dimensional toy. Ruth Handler, the creator of Barbie, had finally succeeded in providing girls with a toy they can truly call theirs. Ruth Handler utilized the fact that little girls always enjoy playing adult roles therefore; she created an adult doll which is purely feminine with voluptuous curves and skinny legs. The adult bodied doll became an instant hit because of the obvious reasons.
Ruth Handler introduced the doll with an intention to fill the void, created by paper dolls, with a three Dimensional doll. Barbie successfully filled the void and became one of the most popular fashion icons for little teenage girls across the globe. Mattel has been trying continuously to keep the doll’s fashion statement current by strictly adhering to the prevalent fashion characteristics. Barbie changed its fashion statement constantly molding it according to the Paris couture in the late 1960s or by depicting the elegance of the First Ladies of the United States. (Verbeten, 2011).
One of the most fundamental and basic ideas taught to children around the world is the self concept of gender. In American