are trying to understand the concept of consumer behaviour, so that in that way, they may be able to promote products or services that are in line with the prevailing needs in the market. In the first place, it would be at their disadvantage if their produced products or services cannot hold a substantial market share. On the other hand, it would be more meaningful to take into account the underlying moves of the firms so as to entice consumer participation with their product or service offerings. Let us take the ads of Mac with great deal of its messages of comparison to other typical Personal Computers around.
As shown in its array of ad campaigns, Apple Incorporated together with its product offering, Mac, showcased the essential features, advantages and benefits of its offerings while straightforwardly comparing them to its prevailing competition with the typical personal computers.
The ads of Apple produce vital messages that could trigger specific response from the consumers. If this could effectively take place, Apple will be expecting to have greater amounts for the acquisition of its goods in the market. What Apple simply is trying to do in here is educate the market, keep them inform about the capacity of its offerings, and the potential advantages or benefits that these could bring to their consumers. In other words, the promotional ad in the case of Apple Inc. is just a fundamental illustration of how firms would strongly establish or communicate messages that could trigger potential response from the consumers.
However, on the other side, Apple is also good at creating needs for its product offerings, which can be essentially depicted in its ads that are primarily encouraging the acquisition of its products being offered to the target market.
Thus, Apple is primarily trying to establish two essential things to increase its sales. First, it seeks to significantly inform its target customers about the features, advantages and benefits of its product