The case study focuses on the fact that social conformity and curiosity can be considered as one of the driving force that has compelled the young people in indulging themselves towards alcohol consumption. Regular drunkenness is observed more among the youth culture of UK. It has been observed that the young generation treats drinking as a source of entertainment rather than getting drunk. It has created several issues and therefore laws and regulations have been introduced by the government in order to restrict such practices. This study has also emphasized on the fact that apart from the negative aspects of drinking behaviours among the youth mass, there are also positive attributes related to drinking behaviour of the youth generation. Drinking culture has been developed over time and it has increased the number of social interactions between the friends and other peer groups within the social environment. The extent of drinking behaviour is observed more in the urban areas as compared to the rural areas.
Research methods form the basis for conducting the research study. Different methods have been used for analyzing the case. These methods are considered as the framework for analyzing the case. The two research methods that are used in this study are quantitative and qualitative methods.
In this paper the researchers paper the researchers has focused on analyzing the topic local variations in youth drinking cultures. It has been observed that the young people in the age group between 15 – 24 years spent their leisure time in drinking. This study is focused on analyzing various factors that influences the young generation to consume alcohol. The role and the attitude of the parents are also taken into consideration for analyzing the case. The entire study is based on the behaviour of the young generation towards the drinking. The research emphasizes on the fact that the young generation are more prone to drinking as compared to the middle and old age