Despite this, some persons are found not to uphold the doctrines of the norms, in specified cultural setting, which degrades their status. In this regard, they are supposed to partake specified rituals in a bid to make them acceptable to the society. The norms that are present in different cultural settings differ and thus, one should acknowledge the diversity in order to interact effectively. In this regard, there are various categories of norm namely social and cultural norms, and different types of norms as outlined by various scholars. This paper seeks to present an in-depth analysis of social and cultural norms. Moreover, since the emotion used by different parties differ depending on the situation, an analysis of emotions that are used in certain situations will be presented Social versus cultural norms Social norms are the customary rules of behavior that coordinate our interactions with others. Rules are very necessary in ensuring that the conduct of an individual does not interfere with other persons operation. As such, from the cultural perspective, norms acts as laws, which each member of the society must adhere to, failure to which, consequences might prevail. Whereas cultural norms are behavior pattern that are typical of specific groups, such behaviors are learned from parents, teachers, peers, and many others whose values, attitudes, beliefs, and behaviors take place in the context of their own organizational culture. Cultural norms are often so strongly ingrained in an individual’s daily life that the individual may be unaware of certain behaviors, that s/he depicts while undertaking his/her duties. Types of Norms Hochschild (1983, p. 62-98) has elaborated the concept of “feeling rules” and “display rules” respectively. Feeling rules or emotion norms specify the emotions that an individuals present as may be decided by the situation at hand (e.g. sadness at a funeral). In this regard, they are observed to govern the intensity of the emotion, the direction of the emotion and the duration of the emotion (e.g. funeral of a close relative or a business partner).On the other hand, display rules or expression norms specify when and how to express emotions in various situations (e.g. crying at funerals). Emotions Different people define emotions in a number of varying ways. Some try to differentiate between emotions and feelings by stating that, a feeling is a response part of the emotion and that an emotion includes the situation or experience, interpretation, perception, and response or feeling related to the experience of a particular situation. Flow of emotions a) Structural emotions – aroused by individual’s relative power and status within social structures b) Situational emotions – aroused by changes in individual’s power and status during the course of interaction c) Anticipatory emotions – aroused by people’s expectations for power and status Society and emotions Societies reveal an emotion culture is manifested in complexity of ideas about what people are supposed to feel in various types of situations, a culture founded on emotion ideologies about appropriate attitudes, feelings, and emotional responses in basic spheres of activity. According to Hochschild (1983, p. 102-137), emotions are primarily dependent on definitions of the situation, emotion vocabularies, and emotional beliefs, which vary across time and location, whereas Kemper (1978, p.