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Computers transformed our world, in reality and fiction (Gigerenzer, 2001). Dell Inc. is the largest PC manufacturer in the world with over $49 billion sales in 2004. Dell Inc. emerged from a simple PC company in Texas selling IBM clones to a global desktop and laptop company in just less than 20 years since its foundation…
However, there have been some reported setbacks and anomalies recently resulting in the decline of the most admired company in the U.S. To research and analyze the rise and decline of Dell Inc. is the purpose of this report.
Michael Saul Dell, the founder of Dell Inc. had his first computer experience at the young age of 15 when he took apart a new Apple II computer and reassemble it again. Born in Houston Texas in 1965, Michael Dell went to college in the University of Texas where he started his computer company PC's Limited selling IBM compatible PC (Kutner, 2001) in his Dobie Centres room. After two years, Dell was forced to dropped-out to concentrate on his fast growing business and in 1985 design and produce his company's first IBM clone called Turbo PC using an Intel 8088 chip running at 8Mhz. A few years later in 1987 he changed his company name to Dell Computer Corporation (HighTechMag, 2006). Dell became the youngest CEO at Fortune 500 at the age of 27 (Harvard Business Review, 2005) and by late 1989 introduced its first 316LT Laptop Computer (Kutner, 2001).
The Dell Computer Corporation endures numerous setbacks including the 1993 burning Laptop issue that cost him market shares to Gateway in the mid 1990's (Kutner, 2001) (HighTechMag, 2006). The company is once again renamed to Dell Inc. ...
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