As Wanczyk2 (who is this) writes, today, cable modems and DSL connections serve an increasingly large portion of the online community. Current estimates expectHe estimated that over 40% of online households in the United States to rely on broadband connections by 2006 (did this prediction bear out seeing 2006 is almost over); those same estimates indicateand that the top fifteen DSL providers worldwide boast a market share of over 80% and his prediction seems to come true.3
Also the established telecom firms have the resources to continue investing in technological improvements to match consumer expectations. Large companies like Time Warner Cable, SBC Communications, AT&T, Verizon, and Comcast are about to continue dominating the marketplace because they hold the first-mover advantagebenefit over any potential entrant firms.
However cable ISP companies face the problem of emerging competitive new technologies. Is it quite possible for the entrant firms to come in the market and take advantage of new technology, when the existing (especially large) firms have too complicated infrastructure to do it so quickly as it is necessaryessential.
The relativecomparative ease of setting up wireless networks could aidassist the efforts of entrant firms, as they fightstruggle for a share of the Internet access market. However, the technological hurdles associated with hosting a large number of simultaneous users on local wireless networks are significantsufficient.
Cable ISP providers face increased competition from wireless mobile broadband. WiMAX and cellular broadband provide a pathwayway to "personal broadband." The ultimate vision is for the abilitycapability to always be connected with a sufficientadequate level of broadband service and simplified billing. Deploying and managing diversevaried wireless networks that deliver increased numbers of media and other services is complexcompound. Both corporate and individual users have shown a willingness to pay for simplicity over more complex or multiple services. Several well understood factors fit into this equation, including ease of use and productivity: less time spent dealing with buying, paying for and learning how to use services and devices results in greater commercial benefitsprofit and user satisfaction.4
Marketing advantages of WiMAX
It is absolutely clear that for obtaining advantage in the ISP market new entrant firms should have serious technological benefits. Lae Let us see what technological benefits WiMAX can give.
Firstly, WiMAX costs less to deploy than any other broadband technology. As the table below indicates many technologies such as Hybrid fiber coaxial (HFC) are significantly more expensive to deploy. The worst scenario for service providers using an expensive landline technology (and their