A study of Relationship Among Visitor's Experience, Travelling Motivation, Destination Image, Service Quality, Satisfaction an

A study of Relationship Among Visitor
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Chapter 1 Introduction 1.1 Rationale The 21st century is characterised by quite many people focusing on more on family travelling and tours than they do individual visits. The reason for this state of affairs is that modern society and lifestyle is characterised by long working hours, in far off places, away from home.


Hence, it has become a great concern for parents to spend quality time with their children and undertake meaningful cooperative activities. In addition, proper leisure time management and conveniences of air and sea transport, family tours have become more popular in recent times. According to the World Travel and Tourism Council, WTTC, Asia Pacific Economic Cooperation and APEC data, tourism travelling encompasses activities such as restaurants, leisure entertainment, transportation, accommodation and travelling service, implying that tourism is indeed made up of big enterprises, which bring about a lot of economic effects (Kotler & Keller, 2011) Evidently, in modern times, people spend quite huge portions of their income and time traveling to destination and undertake activities such as sightseeing with their preschool age children, whose parents always take to theme parks around the world. According to World Travel and Tourism Council’s 2013 Annual Statistical Repost on Tourism, the average number of trips per person during the year 2012 was 5.12, an increase of 0.66 trips from the 4.46 average of 2011 and 2012 respectively (Kotler & Keller, 2011 ). ...
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