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Discuss the role and significance of social media in tourism marketing. You must consider the broader context of ICTs, new chann
Pages 5 (1255 words)
Role and Significance of Social Media in Tourism Marketing Name Institution affiliation Date Discuss the role and significance of social media in tourism marketing. You must consider the broader context of ICTs, new channels including smart phones, and the implications for the tourism industry and consumer experience…
Travel involves movement through geographic space and time. Technologies take parts in all functions of strategic and operational management. Nowadays, social media is the main route where information is being shared and delivered in tourism, and also where offers made by the tourism suppliers are promoted. “According to a study made by Lab42, more than 50% of people who use social media when planning their trips change their plans depending on what information they learn from social media. For those people who had changed their travel plans, 43% of them even changed their hotels or resorts.” As information is so important to tourism, technologies provide both opportunities and challenges for the industry (DimitriosBuhalis, 1998). Andreas Kaplan and Michael Haenlein have define social media as “a group of internet-based applications that build in the ideological and technological foundation of Web 2.0, and that allow the creation and exchange of user-generated content.” The users of the internet form virtual communities where they each have an anonym and protected identity. Consumer-generated content (CGC) is generated by the use of social media. It includes a variety of new and up-and-coming sources of online information, which are created, begun, distributed and made use of by consumers. ...
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