Discuss the role and significance of social media in tourism marketing. You must consider the broader context of ICTs, new chann

Discuss the role and significance of social media in tourism marketing. You must consider the broader context of ICTs, new chann Essay example
Masters
Essay
Tourism
Pages 5 (1255 words)
Download 0
Role and Significance of Social Media in Tourism Marketing Name Institution affiliation Date Discuss the role and significance of social media in tourism marketing. You must consider the broader context of ICTs, new channels including smart phones, and the implications for the tourism industry and consumer experience…

Introduction

Travel involves movement through geographic space and time. Technologies take parts in all functions of strategic and operational management. Nowadays, social media is the main route where information is being shared and delivered in tourism, and also where offers made by the tourism suppliers are promoted. “According to a study made by Lab42, more than 50% of people who use social media when planning their trips change their plans depending on what information they learn from social media. For those people who had changed their travel plans, 43% of them even changed their hotels or resorts.” As information is so important to tourism, technologies provide both opportunities and challenges for the industry (DimitriosBuhalis, 1998). Andreas Kaplan and Michael Haenlein have define social media as “a group of internet-based applications that build in the ideological and technological foundation of Web 2.0, and that allow the creation and exchange of user-generated content.” The users of the internet form virtual communities where they each have an anonym and protected identity. Consumer-generated content (CGC) is generated by the use of social media. It includes a variety of new and up-and-coming sources of online information, which are created, begun, distributed and made use of by consumers. ...
Download paper
Not exactly what you need?

Related papers

International Tourism Marketing
The international businesses are important for many countries as it helps in giving a boost to their economies and these businesses create an attractive and competitive environment (Bennett and Blythe, 2002). The international businesses play an important role in the international trade and the increasing number of international businesses create globalized environment that need more effective…
International Tourism Marketing
This number represented a growth of 6.6 percent when compared to that of 2009. Receipts for international tourism grew by $919 billion in 2010, a number that corresponded to a rise in real terms of 4.7 percent (Corigliano and Baggio, 2004:301). Many countries around the world used to depend solely on other means of generating income. Introduction However, as time went by and economic analysts…
Tourism Marketing
This pressure on the industry has been further compounded on by the operational environment on the supply side that has to keep pace with influencing factors such as the rapid globalization and technological advancements (Kozak and Baloglu 2011). This paper seeks to identify the various components of marketing in the tourism industry marketing with special emphasis on strategy formulation and…
Discuss the Role of Social Networking in Tourism Marketing.
Marketing of tourism has received considerable shaping input from social networks using the Internet. In this case, it has revolutionized how the world operates and receives information on different tourism destinations and services. This can be clearly witnessed in the case of travel agencies that utilize the Internet to create social networks where they exchange information on services found…
Brazil : the political-social-economic context (with reference to tourism)
Brazil is a country that is located in South America and it is by size the largest when compared to other South and Latin American countries.It is so much diversified in wildlife, natural resources and natural ecosystems which make it rank 17 among other countries that take a large number of tourists in the world. This diversity can be attributed to its friendly climate that supports various forms…
Role of social media in online travel information search
These social media networks have allowed for the voice of the general public to impact significantly on the direction of social, political, cultural, and economic relations. This paper shall now discuss the role of the social media in online travel information search. This paper in general, will discuss the social media aligned with eTravel, mostly in terms of how the social media impacts on…
TOURISM MARKETING
The reliability of online communication proves to be efficient in the delivery of information to tourists from diversified regions across the globe. The availability of social media provides relevant methods for the tourism industry to market its services. Tourists have the advantages to make reservations and advanced bookings through online communication means and do not have to be physically…