Knowledge of how customers of events industry use social media is necessary so that effective use of the channel of social media can be made possible. The research is based on identifying these patterns and impacts so that the social media can be used as an effective promotional tool. The paper is developed with exploratory research design based on analysis of information and facts. The combination of the survey questionnaire and literature review is used to explore the qualitative perspective of the research. The paper finds out that the social media has huge impact on how the events industry of UK conducts the marketing and promotion of the media. However, blind following of the trend to use social media does not lead to effective results. It is necessary to have a two way communication and understand the nature of the customer relevant to the particular industry. Contents Abstract 2 Research Question 5 Significance of the research 5 Aims and objectives 5 Structure of the report 6 Literature review 6 Research Methodology 10 Research Methods 10 Sampling 11 Data analysis approach 11 Findings and Data Analysis 11 Discussion in relation to literature review 17 Evaluation of the outcome 18 Conclusion and recommendations 19 References 21 Introduction Social media has become an important part of the day-to-day life of people. People especially youngsters spend a significant amount of time exploring social media and its applications. Due to the increasing importance of social media in lives of people, the corporate field also understands the potential of this media in terms of utilizing it as the form of marketing tool in advertising (Smith and Zook 2011). Today, many companies are promoting their products and services through presence on social media websites such as Facebook, Twitter, etc. It is rivalling the traditional forms of media and consumes a large portion of the time of people. The reach of this form of media has even extended to the social rituals that most people cherish. In general, it has implications for the events industry as well. The industry ought to capitalize on the trends of social media so as to remain relevant. The social media trends also present new opportunities for the events industry so as to thrive well in the competitive environment and move forward (Smith and Zook 2011). The UK events industry is worth 36 billion pounds and it presents an opportunity for the country to be the business destination of choice at the global level. Due to the rise in the growth of the events industry of UK with the recent example of conducting the event of Olympic and Paralympics games event in 2012, it is evident that the industry requires much more marketing tools that have vast reach to people and attract them. The rapid growth of the industry demands equally effective marketing tool for giving the push to the growth and the success (Thorley 2010). Research Question The research question for the study is as follows: How social media impacts the UK events industry? What are the implications of the explosion in social media use on the events industry in the UK, as they pertain specifically to the way the industry markets itself and provides services to its customers? Significance of the research The growth of the events industry of UK has compelled the professionals in the industry to make use of such marketing tools for advertising that can attract a large number of audiences and has a vast reach. The rising use of social media and its strong existence in the routine life of people has
Impact of Social Media on UK events Industry Abstract The research study is exploring the impact of social media on the UK events industry. The social media has become central to the idea of communication and increasingly consuming a lot of time of people…
Most commonly, the continuous changes in the above environment set barriers to the development of standardized definitions for the particular concepts and behaviours. Such problem has been identified in the case of leisure and tourism, two concepts that are critically described in this paper.
To say more, to be called a tourist is also a kind of privilege for many people around the globe. Thus, tourism is a great and desired leisure time for people tired with their annual responsibilities at work or in family (Shaw & Williams, 2002). However, it should be noted that tourism bears hazardous effect on the environment and cultural authenticity due to a mass flow of people irrespective of the local traditions and rites to be taken care of.
Introduction The name of the hotel is Club Belcekz Beach Hotel, which is a luxury hotel and it is located in Oludeniz, the city that gets millions of visitors in peak season from October to March. It has won numerous awards for customer satisfaction such as Thomson Gold Medal and offers facilities such as clubs, mini club, bars, restaurants and a plethora of other tourist activities.
A whole range of these factors may act as a cohesive force that unites the individuals and groups and endows them with a sense of belonging in the world in which they live (Smith 1991). Perceptions pertaining to social standing and status may sometimes happen to be fluid, which may evolve over time, influenced by dominant or popular traditions and values.
4-8) are assumptions or reality, this study aimed to examine high turnover rates' impact on guest satisfaction within the hospitality industry (with the focus on hotels), prove the writer's hypothesis that high turnover is detrimental resulting in negative consequences, and that a culture of high turnover does exist and is accepted in the industry.
The basic goal of Las Vegas Sands Corporation is to design an integrated resort from inception to completion. Having been a multicultural, law abiding bridge between east and west and a tourist haven for so many years, one of the mainstays of Singapore's economy has been the tourism industry.
Leisure, just as any other human endeavor is driven by motivations, which form the foundations of leisure activities. There are two forms of leisure which involve active or passive activities. Many sports require active
This essay gives particular emphasis on the understanding of the relationships between leisure and tourism as it can be influenced by their definition. The key approaches used for defining these concepts are presented and critically evaluated. These standardized definitions can help to understand the relationship of the above two concepts.
To say more, to be called a tourist is also a kind of privilege for many people around the globe. They are eager to bear such a status at least once a year. Thus, tourism is a great and desired leisure time for people sick and tired with their annual
8 pages (2000 words)Essay
Get a custom paper written by a pro under your requirements!
Win a special DISCOUNT!
Put in your e-mail and click the button with your lucky finger
Apply my DISCOUNT
Got a tricky question? Receive an answer from students like you!Try us!
Didn't find an essay?
Contact us via Live Chat, call us at +16312120006or send an email to firstname.lastname@example.org