Leisure and Tourism Maqnagement Project

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Impact of Social Media on UK events Industry Abstract The research study is exploring the impact of social media on the UK events industry. The social media has become central to the idea of communication and increasingly consuming a lot of time of people.


Knowledge of how customers of events industry use social media is necessary so that effective use of the channel of social media can be made possible. The research is based on identifying these patterns and impacts so that the social media can be used as an effective promotional tool. The paper is developed with exploratory research design based on analysis of information and facts. The combination of the survey questionnaire and literature review is used to explore the qualitative perspective of the research. The paper finds out that the social media has huge impact on how the events industry of UK conducts the marketing and promotion of the media. However, blind following of the trend to use social media does not lead to effective results. It is necessary to have a two way communication and understand the nature of the customer relevant to the particular industry. Contents Abstract 2 Research Question 5 Significance of the research 5 Aims and objectives 5 Structure of the report 6 Literature review 6 Research Methodology 10 Research Methods 10 Sampling 11 Data analysis approach 11 Findings and Data Analysis 11 Discussion in relation to literature review 17 Evaluation of the outcome 18 Conclusion and recommendations 19 References 21 Introduction Social media has become an important part of the day-to-day life of people. People especially youngsters spend a significant amount of time exploring social media and its applications. ...
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