Tourists’ decision-making - Essay Example

Only on StudentShare

Extract of sample
Tourists’ decision-making

Tourists’ decision-making

Tourism experience motivates the ability, desire, style and quantity of tourism. These experiences ought to influence the future development and growth of tourism. They consist of sights, encounters, on-site activities, collecting of souvenirs and some sensations like. The tourism experiences should make the visit of the tourist memorable. Tourism experience involves services of a wide range such as transportation, accommodation and insurance. It also requires financial services, marketing and information in order to produce the requirements that are needed for tourism experience. The experiences help the tourists to know more about that destination. They should offer more information, adventure, relaxation and whatever else the tourists might require. Therefore, they should provide entertainment and excitement, as it is demanded. Entertainment, leisure and tourism industries have the responsibility of providing the satisfaction of tourism experience.

The experiences are the driving force for leisure and tourism consumption. Tourists have a variety of tourist experiences to choose from. They are usually in need of a different experience from the normal. Some tend to distance themselves from their normal live and everything related to that and free themselves to experience the change and interact with new people.They should plan their tour depending on their expectations and what motivates them to choose the experience. ...
Download paper

Summary

This perspective suggests that procedures in decision-making should be handled by the marketing manager to understand the process of collecting or obtaining information. The manager is able to understand the mode of information collection, product choice criteria used by consumers and beliefs about a certain product…
Author : tyrese30

Related Essays

Topic in Instruction
One reason why internet is a good promotional tool for Harley Davidson is that since the brand has a community with hundreds and thousands of customers, it will be able to reach out to the existing and potential customers through internet. The Harley Davidson site tries to accomplish interactions through e-community. Harley Davidson conducts events all through the country and it is through the internet that the brand members and other Harley riders get to know about the events. The range of people accessing the Harley sites is considerably high as compared to the offline stores. It is through...
3 pages (753 words) Essay
Topic in Instruction
In order to do this kind of advertising practices cowgirl has to link their company website to the mentioned search engines. The behavior of consumer is changing rapidly in this modern era of globalization. After the Second World War due to globalization the attraction of people is changing towards the advanced technology. Moreover by the website advertising strategy company can target a mass number of customers. This strategy will lower the advertising cost of the products of cowgirl chocolate as the company has to invest lees in this total page of commercial than the print media marketing...
3 pages (753 words) Essay
Marketing for Nike - Questions
In 2005 another definition of marketing was developed by AMA. The new definition highlighted the importance of customer value and the quality of communication between the organization and its customers (Ferrell 2012). In 2007 the definition of marketing had to be changed, again, in order to cover a broader audience: the new definition of marketing focuses on the value not just of customers but also ‘of partners and of society at large’ (Ferrell 2012, p.7). In this definition the issue of corporate social responsibility is emphasized (Ferrell 2012). At this point, the need for aligning...
5 pages (1255 words) Essay
In instruction box
Nokia hopes to capitalize on its brand name, low product cost, high quality of the new product, and the features that it presents to beat competition. The company will offer the Nokia Lumia 1820 Smartphone in the Indian market at a price of $200 and will rely on various marketing and distribution channels to reach the customers. The product will be offered for sale through retails shops and supermarkets mainly and will be advertised on television, radio, online, and through billboards. Nokia hopes to sell at least one million units of the product every year and hopes to make achieve at least a...
10 pages (2510 words) Research Proposal
Theories behind Pricing Strategy As Applied By Apple Company
Regardless of whether or not a company’s product is the best in the market in terms of quality, the company must set a price that convinces the ordinary consumer of the quality of the product. This implies that the price of the product must match the quality of the product sold. In setting a price for a product, a company must take into consideration the nature of the market in which it operates. This includes analyzing the prices charged by competitors in the market. This is because regardless of the quality of the product that a company intends to introduce in the market, consumers will...
4 pages (1004 words) Research Paper
MARKETING OF BODY IMPLANTS
At other times, the process starts with the producer introducing a product or a service to the consumer for which the need for the consumer to have the product or service is conveyed by the producer or a marketer. In either case, it is important the product or service being brought unto the market will meet the needs and expectations of the consumer or buyer (Porter, 1996). Where there are several competitors trading the same product or service, the need for there to be marketing strategies become very relevant and important because these strategies help in the creation of competitive...
6 pages (1506 words) Essay
Marketing Principles of National Basketball Association (NBA)
The major competitor of NBA is MLB (Major League Baseball). MLB constitutes one of the major professional sports league in North America. The attendance in stadium and the revenue hence generated is higher in MLB than in case of NBA. But the noticeable star players are much more in NBA than in MLB. The national imaginations are not captured by MLB personalities. But NBA players are well known even outside the basketball circles. There are not any major differences in the national TV ratings of both leagues. Most of the money is generated through local sports TV networks. Basketball is...
6 pages (1506 words) Essay
Got a tricky question? Receive an answer from students like you! Try us!