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"How are tourism businesses using ICT to improve the tourist experience?" ?
Pages 10 (2510 words)
How the Tourism Businesses Using ICT to Improve the Tourist Experience? Introduction Tourism is integral to the global economy. The value of the industry is apparent as well in the employment sector; it provides millions of jobs all over the world. And, it is currently undergoing a technological revolution.
109). This implies that the application of an array of communications- and computer-assisted, and electronic technologies are being used to a greater extent to improve the performance and implementation of business operations in the tourism industry, and to enhance tourist experience. One of the primary functions of ICTs is the processing and speeding up of information flow to and from the customers. In addition to the World Wide Web, other technology devices, such as smartphone and GPS, have boosted the tourist experience (Mamaghani, 2009; Cantoni, Kalbaska, & Inversini, 2009). Homogenisation of communication technologies allows global reception of mobile phones. Tourists use GPS to quickly and conveniently acquire directions and information about present locations. The combination of standard technologies and systems also has given suppliers the opportunity to lessen costs, and enhance the tourist experience. For instance, airline businesses launched mobile check-in by combining the check-in procedure with the newest mobile phone technologies (Frew, 2000; Kourtit et al., 2011). ...
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