International market entry - Essay Example

Only on StudentShare

Extract of sample
International market entry

It is important for the various industries to market some of these devices in international market. After welcoming the commodity, it is sure that entering the market will be easy as the technology devices will be used to simplify their works in those areas. It is important to go through the marketing of the ipad 4, one of the acclaimed devices in the hospitality industry, in Italy as this represents international market entry of the commodity. The country, Italy, has been a democratic nation for 46 years now; thus, the political environment is reputable for the marketing of the product. This is from the fact that with the democracy, the government does not inhibit the citizens from purchasing products at will. Moreover, the democracy also allows the United States, the producer of the ipad, to venture into the Italian market easily and consequently have increased sales of the ipad (Fleisher, 2008, 169). The fact that the country has a well laid out judicial system is also important for the marketing of the new ipad. This is from the fact that there is control on the decisions that powerful politicians make. An example is a politician who may talk ill of the ipad and tell people not to purchase it. ...Show more

Summary

International Market Entry Name: XXXXXXXXX Professor: XXXXXXXX Institution: XXXXXXXX Course: XXXXXXXX Date: XXXXXXX The hospitality industry is one of the fast rising industries in the 21st century. It has become necessary for players in this category to diversify their works…
Author : tyrese30
Save Your Time for More Important Things
Let us write or edit the essay on your topic
"International market entry"
with a personal 20% discount.
Grab the best paper

Related Essays

International Hotel DEvelopment
Contributing tremendously to the global economy, the hospitality industry is at the root of almost all other industry, considering its widespread scope and application. From travel to lodging, the hospitality industry has a strong impact on the lives of both individuals and businesses on a personal and economical level.
12 pages (3000 words) Essay
International Tourism Marketing
entation and Control 19 References 21 Introduction The businesses have now become global these days and they are now rendering services in multiple countries; as s result there is intense competition among the companies and the customers are give a wide range of options to choose from (Kapferer, 2008).
16 pages (4000 words) Essay
International Tourism Marketing
Today, tourism is a populous global leisure activity (Akehurst, 2009:51). There is increased growth in number of tourists taking their leisure activities in t different parts of globe. For instance, year 2010 witnessed a worldwide international tourist arrival, which amounted to over 940 million.
16 pages (4000 words) Essay
Hospitality and Tourism Strategic Planning
Then onwards, the company is seen to lead the industry with various new approaches towards its services for the customers clubbing with its products and amenities. Tracing back to the history, it was in the year 1927 when Conrad Hilton launched his first hotel named Waco Hilton.
14 pages (3500 words) Essay
International Hospitality Management
Cultural factors include way of life, norms, morals and customs of a group of people. According to Clark (1990, P.66), national culture is the principal personal characteristic that is found among the populations of the country or companies and the originations that operates across the boundaries must align themselves with the cultures of the country they work in.
12 pages (3000 words) Essay
Critically Evaluate the Competitiveness of the International Hospitality Industry in the Context of Globalization.
The hospitality industry has not been spared by the impact of globalization. In fact, for the most part, the hospitality industry has benefitted much from this age of globalization. The restrictions which physical borders and distance has posed in the past are no longer a significant barrier because the internet has made it possible to virtually access tourist sites and consider their prospects.
7 pages (1750 words) Essay
Skydiving
This study aims at examining the factors that affect travel expenditures of visitors to Disney. This study examines the effects of psychographic (behavioral characteristics), demographic and socio-economic variables on total expenditure and different travel expenditures across various expenditure functions.
4 pages (1000 words) Essay
International Hospitality Management
Often, technology is used in the hospitality industry to market their products and services such as destinations and the attractions on offer. The information that is provided online is important to stimulate the researcher or the would-be consumer of the hospitality product and services to have good memories of the travel.
12 pages (3000 words) Research Paper
The impacts of exhibitions on customer buying decision-making ------ A case study of International Auto-expo
The research studies an emerging automotive market – China. The research commences by examining a critical literature review of consumer behaviour and consumer sales systems and structures. This gives an insight to the Chinese automotive industry and consumer buying habits and consumer buying decisions.
70 pages (17500 words) Dissertation
Tourism Attraction Assessment
The artifacts exhibited attempt to reconstruct the places from where they were brought (Kirshenblatt-Gimblett 132). Local museums are seen to represent the quality of life of local areas
2 pages (500 words) Assignment
Find out how much would it cost
to get a custom paper written by a pro under your requirements!
Win a special DISCOUNT!
Put in your e-mail and click the button with your lucky finger
Your email
YOUR PRIZE:
Apply my DISCOUNT