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Essay example - international market entry
Pages 8 (2008 words)
International Market Entry Name: XXXXXXXXX Professor: XXXXXXXX Institution: XXXXXXXX Course: XXXXXXXX Date: XXXXXXX The hospitality industry is one of the fast rising industries in the 21st century. It has become necessary for players in this category to diversify their works…
Extract of sample
It is important for the various industries to market some of these devices in international market. After welcoming the commodity, it is sure that entering the market will be easy as the technology devices will be used to simplify their works in those areas. It is important to go through the marketing of the ipad 4, one of the acclaimed devices in the hospitality industry, in Italy as this represents international market entry of the commodity. The country, Italy, has been a democratic nation for 46 years now; thus, the political environment is reputable for the marketing of the product. This is from the fact that with the democracy, the government does not inhibit the citizens from purchasing products at will. Moreover, the democracy also allows the United States, the producer of the ipad, to venture into the Italian market easily and consequently have increased sales of the ipad (Fleisher, 2008, 169). The fact that the country has a well laid out judicial system is also important for the marketing of the new ipad. This is from the fact that there is control on the decisions that powerful politicians make. An example is a politician who may talk ill of the ipad and tell people not to purchase it. ...
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