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Marketing in Travel and tourism
Pages 12 (3012 words)
Marketing in Travel and Tourism Impact of Marketing Environment on Thomson In tourism and Travelling sector there are many concepts of marketing that are considered to ensure that customer’s needs, stated or otherwise are perfectly met. A company like Thomson works on the concept that there are diverse needs of the customers in the industry of which the company has to adjust to meet all their requirements perfectly.
Economic challenges also hot the company given the rate of inflation as realized in the different countries, there are also social factors that relating to population and distribution of age that also determines success of the business. In the contemporary society, technology is a very important tool in business, the company is bound to automate most of their operations to reduce overhead cost of the company incurs. There are also legal challenges that face the company since the company in other countries faces discriminative laws that give preference to the local companies. There are also environmental challenges that the company faces particularly the fact they operates airline, this includes weather and climate. Travel and Tourism Motivation Various studies have dealt with tourist motivations and market segmentation showing that the factors that motivate tourists for leisure travel and tourism can be classified into two types that is the “push” and “pull” factors (Mehmet 2011, p.153). ...
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