Economic challenges also hot the company given the rate of inflation as realized in the different countries, there are also social factors that relating to population and distribution of age that also determines success of the business. In the contemporary society, technology is a very important tool in business, the company is bound to automate most of their operations to reduce overhead cost of the company incurs. There are also legal challenges that face the company since the company in other countries faces discriminative laws that give preference to the local companies. There are also environmental challenges that the company faces particularly the fact they operates airline, this includes weather and climate. Travel and Tourism Motivation Various studies have dealt with tourist motivations and market segmentation showing that the factors that motivate tourists for leisure travel and tourism can be classified into two types that is the “push” and “pull” factors (Mehmet 2011, p.153). ...
Having a good analysis of the tourist motivation extends the theoretical and empirical evidence that shows that there is a casual relationship in the push and pull factors that motivate travel and tourism, the satisfaction, and destination loyalty (Yoon and Uysal 2005, pp.45-56). Motivation refers to the psychological, biological, social needs and wants including the internal or external forces that dictate how individuals are pushed by motivation variables to make decisions to travel and how they are pulled by the attributes of a particular destination. The “push” factors refer to the intangible, intrinsic desires of an individual traveller or the tourist, for example the desire to go for an adventure, rest or relaxation while the “pull” factors define the attractiveness of a particular destination and the tangible characteristics of the place, such as accommodation and recreational facilities it offers, cultural or historical attractions. Travel and tourism motivation involves many dimensions as tourists often have more than a single motive for choosing a particular destination, which may be dynamic or flexible in nature. Understanding the factors that motivate tourists to visit a particular destination and how it differs from others who choose a different destination is important as it may help those who plan and market tourism and travel products to set the relevant marketing strategies. It is also vital as it helps destinations to build strategies for marketing and differentiating its products and services from those that are in competition with it. In analysing the factors for motivation for tourism and travel, it is important that demographical
Marketing in Travel and Tourism Impact of Marketing Environment on Thomson In tourism and Travelling sector there are many concepts of marketing that are considered to ensure that customer’s needs, stated or otherwise are perfectly met. A company like Thomson works on the concept that there are diverse needs of the customers in the industry of which the company has to adjust to meet all their requirements perfectly…
It is widely to be having game reserves and national parks that keep some of the world’s biggest wildlife such as wildebeests, elephants, rhinos, giraffes, hippopotamus, camels, lions, cheetahs, zebras among other numerous interesting wild animals which attract tourists.
Residents of the city are known as Atlantans.
Located in the northern portion of the state, Atlanta enjoys a high mean elevation-1,050 feet (320m) above sea level-which distinguishes it from most other southern (and eastern) cities and contributes to a more temperate climate than is found in areas farther south.
Evidently 'The tourism industry is very resource and land intensive. The introduction of tourism will imply an increased stress on resources available'(UNCSD NGO Committee 1999). It is important understand the different roles between state, regional, private and state tourism organization, thus one would better realize the initiatives of marketing undertaken by those bodies to local and regional markets.
bundant attractions to visitors in the region are serene beaches and tranquil Lagunas favorable climatic conditions, lush hills and a wide variety wildlife. The area is simply one the dream attractions for any tourism promoter (KTDC, 2009).
Apart from the physical features, the
Marketing is of great importance in tourism and travel as it is the main management impact that determines the size and conduct of the tourism sector in the international market. It is about anticipation and the identification of the wants and desires of the specific market
The plan will target any size of target customers as there are plans to improve accommodation facilities around the tourist attraction areas. Being that not all tourists will visit a site at the same time, higher number of customers will be accommodated as spaces will continually be renewed after every use.
This study looks at viability of product and its marketing strategy with emphasis on establishing problems and their answers. Proposed product and its marketing strategy will be put to deliberation in order to assess whether the idea may work or not. Feasibility study is carried out in three domains: Market, Technical and Organizational Structure.
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