The essay "Fashion analyse Christian Dior" investigates the high fashion couture of Christian Dior, and examine their production and distribution processes. The Christian Dior/ LVMH (Louis Vuitton Moet Hennessy) global retail business in fashion wear and consumer products conduct international sales of 83.4%. It’s triad presence is 35% in its home base in the European Union, another 31.3% in Asia, and 26% in NAFTA (North American Free Trade Agreement). The Autumn/ Winter 2009 (AW09) Couture collection from Christian Dior was presented without extravagant sets or huge crowds. The classic wasp-waisted silhouette of Dior’s New Look (Pochna 124) aunched in 1947 as Christian Dior’s first Spring-Summer collection was the basis for the new couture collection for AW09 (as seen in Figure 1. above and Figure 2. below). John Galliano, the influential fashion designer leading the creative team at Christian Dior projected the collection against a traditional background reminiscent of the 1950s. Hip-emphasizing basques, girdles, lace-edged slips, and petticoats” were further enhanced to form brightly coloured adaptations. The outcome was reworked “Bar peplum jackets, draped bubble skirts, padded-hip coats, and full-skirted evening gowns”, which were highlighted with warm colours such as orange, lime, raspberry and yellow, while at the same time the flesh tones of fifties under-things formed a soothing contrast. The collection did not appear to have much novelty, and was not even mildly shocking.
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11 pages (2750 words)Essay
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