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Maaco Auto Body & Painting - Research Paper Example

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This paper is S.W.O.T. Analysis of MAACO Auto Body Shop. MAACO Auto Body Shop was founded in the year 1972 by Anthony Martino and is currently headquartered in King of Prussia, Pennsylvania. Since its establishment, the company boasts having repaired a staggering 16.5 million vehicles…
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Maaco Auto Body & Painting
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Maaco Auto Body & Painting

The paper "Maaco Auto Body & Painting" is S.W.O.T. Analysis of MAACO Auto Body Shop. MAACO was recently ranked by AllStar Franchise as an organization worthy to be included in its AllStar list due to its strengths in terms of longevity which is likewise tantamount to years of experience in their business. As revealed by All Business, “the company has ranked high in financial strength for two consecutive years, and this year its Web visibility improved significantly (from #202 to #106). Maaco offers a conversion program to turn independent auto body shops into Maaco franchises, which is appealing to many independents in a tough economy. Parent company Driven Brands, which owns several automotive-related franchise companies, also has a Dealership Jump Start program that converts car dealerships to Maaco centers”. From its 149 AllStar ranking in 2010, the rank improved to 84 in 2011 proving that MAACO continues to utilize its internal resources effectively and efficiently. It boasts of according customers a price for repairs which is 33% less than those quoted and charged by other repair shops. As revealed by White, “in 2011, MAACO was ranked #1 in class by Entrepreneur Magazine” (par. 4). The unique franchising strategy entices investors to open new shops due to the financial prospects and the number of clientele who continue to patronize MAACO auto body shops. Further, Gross revealed that various customers in Canada expressed their content and satisfaction from the services provided by MAACO. ... Read More
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