In this advert, all the car’s occupants comprise youths who have had an accident though the two teens occupying passenger seats seem to have already died. There is a phone showing incomplete statement, “We’re already ther….” which afterwards rings; probably their friends are inquiring victims where they have reached once they fail to receive a reply text within the anticipated period (“Eberhard Productions”).
In order to make this advert work effectively, producer chooses to use an extremely catching tune while showing the accident’s severity. Hence, bringing a feeling which normally follows tension sound tracks mostly used in movies to evaluate or show consequences of a calamity especially when victims are trying to come into terms with the reality (“Eberhard Productions”). The advert also utilizes both continuous and immobile animations features like dented vehicle, tree, passing car as well unconscious children who are lethally injured. Other animations include ringing phone, which has prompted the young woman to cause an accident with an incomplete message though the person they were rushing to meet is calling. It is intriguing how the producer integrates actions in the film to relay his or her message. Instead of the warning statement of texting while driving being at the start of the film, he or she chooses to have it towards the end.
These encompass unconscious injured victims, dented car, ringing phone and screaming young woman due to shock of what has befallen them though her shout is not audible in the movie (“Eberhard