s such as the environment, human beings and the ecological make up are some of the major factors which should be given sustainability as far as fashion designing is concerned (Moisander, 2002). Sustainability is a fundamental social necessity today. Majority of the customers who are engaged in the purchase of the fashion products are obliged to put into consideration the effect of their product on the environment, the economy and the lives of other animals.
Our practitioner in this study is Stella McCartney. The designer is a British born; she is a daughter to the famous pop star Paul McCartney and the animal right activist Linda McCartney. Stella started the art of designing at her teens. She won awards from the art even though she explains that she did not inherit the fame from her parents who were already on the media scenes due to their respective lines of duties which greatly exposed them. Stella’s fame was her own making.
The major issue arising from Stella’s work is the problem of choosing new materials and trying to make it blend well with the satisfaction of the people who depends on the products. Another problem is the social view which touches on the people and the environmental things as well as other animals. There are many people who are against the use of animal products in the fashion wares. Stella incorporated her mother’s view which considered the rights of the animals. She was against the idea that animals were mistreated in the name of extraction of the raw materials for the designing companies. Because many companies used animal products such as leather and fur, her view obviously became an issue in the designing sector. Stella was for sustainability and for that anything which posed a threat to other ecological make up was not good for her. Animal injustices are a global concern. It has been established that many animals undergo a lot of suffering from human beings who depend on their skin for the fashion designs. India and china