Got a tricky question? Receive an answer from students like you! Try us!

Online Marketing - Essay Example

Only on StudentShare
Masters
Author : shammes
Essay
Business
Pages 6 (1506 words)

Summary

The Internet, Intranet and call centre technologies have changed strategy and marketing strategy practices. They have sparked the growth of new types of business and have affected the business models, strategies and tactics of competitors, across industries and sectors…

Extract of sample
Online Marketing

It critically assesses the distinctiveness of the marketing strategy approach of these companies, when compared to traditional retailers.
It also tries to predict the likely future of retailing and the role on online retailers. It finally discusses more general implications for strategy theory and practice of the growth of online retailers.
Online retailing refers to the process enabling consumers to buy goods and services through the Internet, with the retailer being referred to as a virtual store, online store, web-store, web-shop, internet shop, e-store or online shop. It is a type of electronic commerce used for business-to-consumer (B2C) and business-to-business (B2B) transactions. This form of shopping has penetrated many aspects of our life, especially since the 1990s, linking us to a capitalist way of life in our everyday living. It enables us purchase whatever we require, whenever we require it.
Online stores have the advantage of convenience since they are available round the clock and the buyers can access them from at the convenience of their homes and work. This is unlike the traditional physical stores that can only be accessed during the official working hours. Moreover, many online stores give links to supplementary product information like manufacturer's specifications, demonstrations, safety procedures and instructions. ...
Download paper

Related Essays

UAE Shoe online Business Plan
Nevertheless, the supplemental funding is needed to start work on web design, purchase of server, computers and software, brand marketing and modifications, and to clear expenses incurred during the initial year of management. Additional funding has already been obtained from; firstly $50,000 from the Local Entrepreneurs Funds; Secondly $700,000 are personal savings, thirdly; $1,200,000 from two investors, and lastly $10,500 as a short-term loan. UAE shoe online will be included as a Limited Liability Company category. This will cushion the proprietor, and the two outside investors from…
15 pages (3765 words)
Project Management for Body Shop Products through Online Channels
As to retail their strategies they believe in their stores instead of franchise marketing, however, however, an expansion of online shopping strategy may be a requirement for Body Shop as most of the international market is now shrinking into online shopping which is becoming a preference for most customers. Also, there are many websites selling similar products online. Websites do drag a number of customers because of their online marketing. For expanding their brand image and selling possibilities, Body Shop may opt for involving online, print and media marketing strategies which are…
5 pages (1255 words)
What factors makes young online customer satisfied?
As a consequence, a large amount of money has not only been put in marketing the products that companies have to offer but also in their improvement to make them more attractive to young customers. The marketing of products for young online consumers should not only be done at a local level, but the marketing campaigns of Reel Tributes, for example, are also be done at a regional, national, and international level. This is the best way to ensure that the products reach a wider audience than they would normally have if marketing were done at only the local level. While online marketing…
9 pages (2259 words)
Online Shopping Research Proposal
Consumer value basically refers to the satisfaction that the buyers get after purchasing a product (Burke, R., 2002). People belong to different localities and different age groups might have different views about the consumer value from online shopping and to prepare a marketing strategy for people of different ages and localities it is crucial to understand the differences in their thinking because an effective and adequate online marketing plan must cover some essential components like market analysis, marketing strategies specifically for internet, Design and Contents plan for the website…
7 pages (1757 words)
Marketing Online
Particular concentration is given to the significance of a channel management general strategy in the e-marketing background. Firms consider this alternative require to have a high level of capability in relationship marketing skills (Jeeves, 2005).…
10 pages (2510 words)
Price Competition between online retailers and High St shops.
ive stores went up by 18 percent while those that practiced online sales along with convectional shop keeping experienced 2 percent decline in growth (Passingham 2013). In spite of the increase in demand for online transactions, the amounts customers have to pay for the products keep dropping; the mean value at the checkout is estimated to have reduced by over 10% since 2011. This is evidence that the online customers are using the convenience of online stores to shop for deals. Online shops have a competitive edge in that they can afford to sell their goods for considerably less than their…
2 pages (502 words)