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Case Study example - The organisation in it's Environment
Pages 6 (1506 words)
Founded by Bill Gates and Paul Allen on April 4, 1975 in Albuquerque(US) it is today a Multinational corporation which deals in computer software, computer hardware, research and development, gaming; a corporation that manufactures, outsources, licenses and supports a wide range of software products like Microsoft Windows, Microsoft Office, Microsoft Servers, Developer Tools, Microsoft Expression, Business Solutions, Games & Xbox 360, Windows Live, Windows Mobile.
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There is an Executive Team which includes the Chairman and Chief Software Architect, the CEO, the General Counsel and Secretary, the Chief Financial Officer, senior and group vice presidents from the business units, the CEO of the Europe, the Middle East and Africa regions; the heads of Worldwide Sales, Marketing and Services; Human Resources; and Corporate Marketing.
1) Microsoft is one of the leading brands and one of the top companies featured in Fortune 500 list of companies. The operating system Windows, provided by Microsoft, is one of the most favorite operating systems of most of the people across the world. Apart from this, the office suit supplied by Microsoft which includes MS Word, MS excel etc. can be found on almost all the computers across the globe. Not only does it provide software for home and office computers, laptops and mobile devices but it also is one of the leaders in the Market of servers, gaming products and hardware devices.
2) Creating a Brand Name is one of the toughest jobs for a company. Microsoft has been very successful in creating a Brand Name for itself and is therefore increasing the names in the list of its customers every single hour.
1) The on-line support provided by Microsoft is not ...
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