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Apple vs. Samsung What does the future hold - Literature review Example

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A feasible and a short research has been analysed regarding the technological advancement adopts by these two major organisations in terms of offering superior quality of products to their global customers. Moreover, the discussion of this report also made a comparison between Apple and Samsung with respect to their sales, marketing as well as financial performance in the global electronics market. In addition the report has further justified regarding the choice of a healthier organisation amid Apple and Samsung by concerning the aforementioned factors.
With regard to the tremendous development of the information and communication technologies, the modern organisations are continuously developing their product lines with revolutionary features. The organisations involve practicing advanced business strategies concerning innovative technological aspects in order to raise their customer base by a greater extent (Moodley, 2001). With this concern, a close competition among the global organisations has been recognised from the last few years in order to raise the level of customer satisfaction (Kimbell & Seidel, 2008). The main aim of this report is to make an adequate analysis of two major technological organizations i.e. Apple Inc. and Samsung Group which are playing leading role in the business market through offering decent technological products or services. The report will also analyse the business strategies that practice by Apple and Samsung which are merely successful to achieve consumer satisfaction in terms of offering up-to-date products or services.
Apple Inc. is regarded as well known multinational corporation which significantly deals with manufacturing, designing along with marketing a large numbers of personal computers (PC), media devices as well as mobile communication and digital media players. Moreover, the company also deals with producing broad assortment of products that are related to software, hardware, networking ...Show more


The fast growth of technological advancement significantly considered as one of the major competitive area that intends to increase the competition among the global technological industries. The organisations of the modern world intend to develop their respective products or…
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Apple vs. Samsung What does the future hold essay example
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