Business Oulining - Research Proposal Example

MARKETING PLAN From statistics, it showed that the existing similar businesses in the area are very few and don’t serve the population to maximum. The firm will ensure that it offers maximum products and services to the customers; the main targeted customers include individuals, institutions, contractors and other commercial and industrial customers. Price strategy will be laid down considering the corresponding cost of product, labour and prices charged by other competitors. The business will advertise its goods through posters, trade exhibitions and mass media.

This will enable the business to compete effectively with other enterprises. The opportunity is quite promising since the competition is not that high. ORGANIZATION AND MANAGEMENT The owner of the business will be overall manager. Having obtained a Masters degree in Business Management hence will have high skills in management field. His duties will be setting business goals, making decisions, recruiting new employees and overall supervision of the business. The owner will employ a number of qualified staff who will assist in carrying out various duties involved in the business.

The workers experts from the business related field. Recruitment of a new staff and motivation will be tactfully applied. Promotion of staff will be considered and incentives will be offered depending on qualifications, experience, long-service and hard working. The business will obtain all necessary legal documents e.g. licenses and the supportive services such as insurance, banking services shall be provided OPERATIONAL PLAN The business will operate on a considerable rented hall. It will start operating early January 2015.

The premises will be equipped with all important facilities e.g. telephone, toilets, etc. Operational days will be throughout the week from 8.00 a.m. to 5.00 p.m. apart from Sundays and Public Holidays where the business shall remain closed. Financial plan The estimated amount of money required to start the business is $20,000. The source of the funds will be personal savings of $5000 shillings, a bank loan of $12,000 and donation from friends and well wishers of $2000. The break-even point of the business is estimated to be $ 15000 and the gross profit margin ration is estimated to be 87.97%. the business plans to make contact to 300 business owners per month and convert it to total of 15 sales per month in a minimum of 10,000 loan request from merchants at 5% commission will be estimated income of $7500 per month.

I am expecting to pay back the amount monthly in 5 years. I am passionate in helping small business to survive. Item Cost E-mail greeting for sales $50 Desk top $900 Desk and chair purchase $200 Leads to call $700 for 3 months $2100 Paper and office supplies $700 Simple website set up $500 Home line and greeting setup $100 Email and domain setup $20 Hire an attorney for applications and agreements with Merchants $500  Create a company name and other company setups $800 List of questions for Merchants 400 CRM $5500 Extra Employee pay for 3 months $7200 Total $15,000 Executive Summary Rosie Neek investment Limited is an Independent sales operator (ISO) working in the merchant industry to help build profitable businesses by lending to potential customers.

They serve as links to business requiring capital boosts while charging transaction, statements and monthly minimum fees. The business is based in 40 Wall Street, New York. ISOs makes business to