In this essay, the strategic analysis of ACS Cobham International School is done. The essay is organized as follows. Section 2 discusses the organization’s key targets, objectives and products .Section 3 discusses the competitive environment of the organization .Section 4 discusses the overall environment of the organization including both external and internal environments .Section 5 concludes the essay and makes recommendations for improvement of the strategic plan of the organization.
ACS Cobham International School, London is part of the ACS International School group which consists of four schools, three of which are in England and the other in Doha. The school offers education from early childhood children to high school International Baccalaureate (IB) Diploma, and an American curriculum, including Advanced Placement (AP) courses (ACS, 2011a).
According to Collins and Porras (1996), the mission statement of a company gives its important ideology and visionary components. The three major components of the mission statement are generally identified as the committed core values, core purpose and the visionary goals to be followed by the firm to fulfil its mission.
The goal of the school “is to encourage critical thinkers, responsible global citizens, and students who are prepared to achieve the highest standards, both in their subsequent education and throughout their careers” (ACS, 2011b).This goal is expected to achieve through excellent quality of teaching, student centered approach, high quality curriculum, creative thinking and independent learning development, multi cultured atmosphere, educating high values and morals and participative approach(ACS, 2011c).
According to Coulter (2005), there are both specific environment, like customers, competitors, suppliers etc which influence directly the company’s strategic decision and general environment like ...Show more