Business plan to develop a small business - Engineering or Manufacturing Based

Engineering and Construction
Pages 40 (10040 words)
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Final Report Alroy Sheet Metals EXECUTIVE SUMMARY Domestically and internationally, Alroy operates and will be operating in very saturated market environments with competition of wide variety producing drawer runners. However, Alroy intends to capture the UK and even foreign markets by focusing on innovation production and devoting considerable capital and labour expenditures into the research and development process.


Alroy has established a revenue increase expectation of 30 percent by 2015, along with test market entry into a single foreign market. This will test Alroy’s capacity and know-how for foreign market expansion through which the company will learn more effective B2B relationship development, how to structure and control costs of distribution, and also develop alliance strategies in foreign markets with disparate and unique customer profiles and needs. This business plan highlights all of the strategic steps in areas of marketing, market analyses, financial analyses, managerial philosophy, and operations that will be critical to establishing a positive competitive position domestically and internationally. Based on forecasted revenue streams and market availability, it is estimated that the company will achieve a positive cash flow of over ?300,000 on the heels of 2014 revenues of ?1.5 million. ...
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