Feasibility Report - Research Paper Example

Several important factors that need to be put into consideration have been analyzed keenly. This includes projecting the restaurants potential income, the location of the restaurant, menu pricing and most importantly the competition. In addition, an estimate of the cost of running the restaurant has been has been considered in this feasibility report. This feasibility report will be of great importance to potential investors who may wish to invest in the food service industry by opening a sit-down restaurant in Ventura County.

An analysis of the demographics of the people of Ventura County will be helpful to entrepreneurs who wish to open up small business because the study will information on how many people go to downtown Ventura regularly. This information will be vital in providing an estimate of the potential customers such businesses may have. The city of Ventura was founded by Father Juipero Serra in 1782, when Buenaventura was built. Today, the city is continually growing both in population and in social economic development.

Moreover, the city is rising in popularity and marketing towards becoming a tourist destination. Sit-down restaurants may appeal to many people because they offer full menus, which include desserts, appetizers, entrees and other types of popular beverages including alcohol. In atypical sit-down restaurant setup, there are is a host or hostess who usually welcomes customers and shows them to their table. Also, most sit-down restaurants have trained chefs who cook and prepare meals while the servers takes care of the customer’s request (Peter and Bangs 2001).

In order for the restaurant to thrive and gain loyal customers, it must be able to serve customers with high quality food and services. This will ensure the customers visit the restaurant time after time. Furthermore, the restaurant has to