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Multi- source Synthesis - Essay Example

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Summary
Everywhere we go, at home, at friends, in the shopping malls or in colleges a lot of different screens are used for different purposes. But not all of them are TV-sets in its ordinary meaning because…
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Multi- source Synthesis

However, along with other types of media it has the biggest and the most serious influence on children and adolescents. And after the analysis of the articles studying different factors and effects of media it is possible to claim children are influenced by the screen media more than by other types of media and their emotional and cognitive development depend greatly on the quantity and quality of the content they consume.
Chan and McNeal analyzed the popularity of television in China, one of the biggest countries of the world where the number of children below 14 is more than 200 million. It was interesting for the authors to examine how the habits of the rural children differ from urban children in terms of media consumption in China. For all children television was the central media represented in the research which provided entertainment and marketing information. In this particular study the researchers revealed that the social behaviour of urban children who have access to more types of media, which includes printed media and Internet, is more varied and intensive. Children living in rural areas on the contrary spend more time in front of the screen and are less involved into social interaction. Another important aspect of media in two different areas is its influence on consumption. Children in rural area have fewer possibilities to consume advertisement because they have less access to the media in general and that is why their demands are seriously lower. Another aspect is the difference between girls and boys in media consumption with boys being more exposed to video games and television and girls giving their preference to the Internet and television (McNeal & Chan 78).
Furstenberg in his study tries to examine a very specific and narrow aspect of children`s and adult`s consumption of media. His study is focused on the effect of divorce on children, and the issue that interests the author is the way how ... Read More
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