Svedka Vodka Strategy - Article Example

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Svedka Vodka Strategy

However there was a gap in between the high end and the low end, i.e. there was no mid sized segment in the market as of now. In this scenario there was a chance of launching a new product into the vacuum mid sized segment with suitable marketing strategies and outlook. “Svedka” the to be launched mid segment vodka had many obstacles to encounter for entering into the already established vodka market. Since it was new, new techniques both in the production and marketing levels have to be adopted. The product should be of high drinking quality and should be distinguished for its soft silky drinkability. 1. Branded vodka has its mark in US market. International brands like Smirnoff, Absolut etc have created brand awareness in the market. The prices offered by both these leading brands were in between $20 and $25. Svedka was planned to introduce in the mid sized segment because there were no real competitors in the offing. Moreover cost reduction techniques like outsourcing of production which was a major strength of Svedka enabled the product to be sold on a lower price. ...Show more

Summary

Svedka Vodka Strategy Introduction: Vodka is a distilled beverage that is popular all around the world. It is composed primarily of water and ethanol having traces of impurities and flavorings. Normally it is made from fermented grain and potatoes. The US government has defined vodka as a neutral spirit without having distinct character, taste, aroma and color…
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