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IMRD (McDonalds) - Research Paper Example

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IMRD (McDonalds)

This is because at different level, participants had different age. There were four study levels according to our designed questionnaire.
It came out clearly that across the year of study; more participants were from the junior level. From the result analysis we got, there were 11 freshmen, 11 Sophomore, 25 junior, 12 senior and 1 staff. The information from the population of the participants was further summarized in figure I below;
The results that we obtained were also devided in terms of Gender. There were many females than males. The actual statistics were 27 males and 33 females. This collectively represents a total of 60 participants. There was diversified answers regarding the feeling participants had on the change in the variety of food in McDonalds over a year. the questionaire used four variables to rate this answers. They include; Decreased, Stayed the same, Increased and Increased a lot. The results obtained rated a mixed reaction toward the question as follows; 4 people answered decreased, 23 stayed the same, 31 increased and 2 increased a lot. This statistics could be summarised below.
The response concerning the action taken by McDonald to change its image and promote healthy food was rejected most participants. The answer provided by the 60 participants across different study level was no. Concerning the price of food in McDonald store, the most voted response was that it was cheap. The analysis of this answers rating given was that; no one responded on very cheap, 45 said cheap, 11 said normal, 4 said expensive and no one said very expensive.
The answer provided for the question regarding the quality of food prepared by McDonald’s also attracted mixed responses among the participants. 35 participants rated extremely low, 20 said low, 5 said neutral no participant responded on high and very high. The response was gathered from students across the study level. Furthermore, there was mixed response on the question that was ...Show more


Due to variety of responses, there was huge demand to develop the best approach of classifying the data before analysis. The best way out was…
Author : kennethkunze
IMRD RESEARCH PAPER (McDonalds) essay example
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